JBL launches two pairs of Sony-rivalling wireless headphones with “AI-trained” ANC and monster battery life

A woman sitting on grass wearing a white pair of JBL Live 780NC headphones
(Image credit: JBL)

Despite plenty of competition in the wireless headphones space, JBL is one brand that shows no sign of slowing down on the product front.

It has just launched two additions to its Live series of headphones, both of which boast battery life that rivals such as Sony and Bose still struggle to deliver.

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JB Live 780NC and 680NC wireless headphones on a white background

(Image credit: JBL)

Both pairs also use two beam-forming mics combined with an “an enhanced AI-trained noise-cancellation algorithm”, in an attempt to enhance call quality and more efficiently remove traffic, wind and background hum.

Battery life is claimed to be 50 hours with ANC on and around 80 hours with ANC off. That’s even more than what both the flagship Sony WH-1000XM6 and Bose QC Ultra Headphones (2nd Gen) can muster.

JBL Spatial Sound is included for those seeking extra immersion from their music and movies, and both pairs of headphones offer LE Audio and LDAC support for higher-quality Bluetooth streaming. There is also Multipoint Bluetooth, which allows two devices to be connected to the headphones simultaneously.

Available in five different finishes (which sees new green and blue colours added to the standard Champagne, White and Black options), the JBL Live 780NC and JBL Live 680NC are available to order now for $249.95 and $159.95, respectively. UK availability is TBC.

MORE:

See our pick of the best noise-cancelling headphones

Read our Sony WH-1000XM6 review

Is the crown starting to slip on Bose, the king of noise-cancelling headphones?

Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.

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