While Black Friday has transformed from a single-day shopping spree into a much more prolonged period of sales, one thing remains the same – Cyber Monday 2020 in Australia will be an extravaganza of fresh deals and deeper discounts on AV and hi-fi gear.
Whether it's slashed prices on 4K OLED TVs and noise-cancelling headphones, dropped dollars on hi-fi speakers and amplifiers, or even a slight saving on the freshly released Xbox Series X and PS5 consoles.
As with Black Friday, we expect the major retailers like Amazon, JB Hi-Fi, Harvey Norman and eBay to have plenty of solid offerings, but the more specialist hi-fi and AV stores in Australia should put on a bit of a show too.
Initially, the Black Friday shopping event was very much a physical phenomenon but it's gradually shifted to online retail as the sector boomed, and now with Covid-19, we expect that to be more true than ever.
With that said, here at What Hi-Fi?, we'll be scouring the web for all the best deals on AV and hi-fi kit in Australia so we can present it to you here in a digestible manner. We're also keen to answer any questions you may have around the shopping extravaganza, so keep reading for more info.
When is Cyber Monday 2020?
Cyber Monday 2020 will be Monday 30th November.
As it's name may suggest, Cyber Monday takes place on the Monday after Black Friday, which itself is dictated by Thanksgiving in the US, falling on the Friday directly after.
While it's fair to expect plenty of bustle in the days leading up to the big shopping weekend, and a flurry of activity on the Friday itself, increasingly retailers have held back big deals for Cyber Monday - and even sometimes stretched out the sale into a "Cyber Week" of deals.
What is Cyber Monday?
The term 'Cyber Monday', meanwhile, was coined by Scott Silverman and the National Retail Federation's Ellen Davis in a bid to encourage people to take their shopping online during the Black Friday event. That was back in 2005, when people needed such encouragement!
So, in may ways, Cyber Monday is the original online shopping extravaganza, and with more of us shopping online, this year more than ever, it looks likely to grow and grow.
How long will Cyber Monday last?
Well, as the title of both Black Friday and Cyber Monday suggests, each shopping perir 24 hours, but that's no longer the case. Similar to Amazon Prime Day, these events always have preliminary and aftermath offers.
There's certainly going to be deals landing on the weekend between Black Friday and Cyber Monday, but based on recent years, we fully expect the savings to spill out weeks either side as well.
Pre-Black Friday discounts will start rolling one, maybe even two weeks in the leadup to the day itself while Cyber Monday's savings will likely stretch a similar amount in the other direction, lasting at least a week.
We wouldn't put it past retailers like Amazon to run a week of deals following Cyber Monday.
Our experience also shows that there are often deals that carry all the way through from Black Friday into Cyber Monday. Perhaps not the very biggest and best deals to drop on Friday, but other offerings often hand around longer than retailers might have you believe.
Where to get the best Cyber Monday deals?
4K TVs, smart and Bluetooth speakers and wireless headphones will almost guaranteed be on offer at pretty much every electronics retailer, and those looking to buy into, or build upon, an Alexa ecosystem will surely be able to save money on these Amazon devices from the online retail giant itself.
The dominant names in Australia such as JB Hi-Fi, Harvey Norman, and EB Games will always go big on games console bundles ahead of Christmas, though whether we will see PS5 and Xbox Series X deals remains to be seen. We might have to settle for offers on the Nintendo Switch, which was a huge seller last year.
We're confident the specialist AV retailers will deliver some hi-fi and home cinema bargains – last year's What Hi-Fi? Award-winners are a good place to start when it comes to finding a price reduction. The likes of Amazon and eBay will be competing to offer the lowest prices on audio and video too – which is only good news for the consumer.