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Best Amazon Prime Day headphones deals UK: what to expect from the 2021 sale

Best Pride Day headphones deals
(Image credit: Future)

Amazon Prime Day headphones deals are so close we can almost smell the savings! The two-day sales bonanza – one of the biggest sales of the year after Black Friday – is confirmed for 21st – 22nd June, and should bring epic discounts on some of the best headphones we've tested. Here's what to expect from the best 2021 Prime Day headphones deals...

Last year, Amazon delivered quality and quantity in equal measure. From the Apple AirPods to premium Sony WH-1000XM4 over-ears and Samsung Galaxy Buds, Amazon didn't hold back. The retail giant slashed the prices of some of our favourite wireless headphones and we expect the same will happen this year.

But, whether you're hunting down a deal on the best noise-cancelling headphones, cheap wireless cans or sporty sweat-proof buds, not all headphones offers are what they seem. Stick with us and we'll guide you straight to this year's best Amazon Prime Day headphones deals...

When will Prime Day headphones deals start?

Amazon Prime Day got pushed back to October last year but it's set to return to its usual summertime date in 2021.

Amazon has officially announced that Amazon Prime Day will take place on Monday 21st and Tuesday 22nd June this year. More than two million deals will run between 00:01am on the 21st and 23:59pm on the 22nd.

To get shoppers in the mood, Amazon runs a few interesting headphones deals in the weeks leading up to Prime Day. If you're itching to part with some dough, check out our cheap headphones deals page, home to this week's savviest savings.

Do I need to be a Prime member to get Prime Day headphones deals?

In a word, yes. Amazon does offer non-Prime members a handful of the best headphones deals, but Prime subscribers get exclusive access to the most generous discounts. Not a Prime member? Amazon usually offers free trials of this service in the run-up to Prime Day. There's no long term commitment needed, so you can cancel at any time (right after the sale, if you feel like it).

The retail giant will once again offer Prime members £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store between the 7th and 20th June 2021.

It's also worth remembering that most major retailers operate price-matching policies to protect buyers from paying over the odds. So expect plenty of unofficial 'Prime Day' headphones deals from the likes of Currys PC World, Argos, John Lewis, Richer Sounds and so on.

What Prime Day headphones deals can you expect in 2021?

From Monday 7th June 2021, Amazon devices such as Echo, Fire TV and Ring will be discounted by up to 50 per cent. Indeed, the deals have already kicked off with four months of Amazon Music Unlimited free for new subscribers and up to 50 per cent off selected movies and TV shows through Prime Video.

Amazon doesn't usually release details of its Prime Day headphones deals until right before the big day, but we can give you a good idea of what to expect. How? By looking back at last year's best deals...

Sony's excellent WH-1000XM4 wireless headphones are just about the best over-ears for the money and often discounted. Amazon knocked around £70 off their £350 RRP in last year's Prime Day sale but we could see an even bigger discount applied this year.

Elsewhere, Sony's WF-1000XM3 noise-cancelling wireless earbuds are due to be replaced by the WF-1000XM4 buds any day now, so we could see the price drop to a record low in this year's sale.

As for the hugely-popular Apple AirPods, both the standard AirPods and noise-cancelling AirPods Pro dropped in price last year. With talk of Apple launching the AirPods 3 and even AirPods Pro 2 by the end of this year, the price of the current models could drop even lower.

Last year saw deep discounts on a host of high-end headphones, too. Amazon knocked a massive £130 off the Bowers & Wilkins PX7 and £80 off the Sennheiser Momentum 3 Wireless.

Some of these Amazon Prime Day headphones deals have returned a few times in recent months (see below), so Amazon might need to cut prices even further this time around.   

Last but not least, it's well worth keeping an eye out for this year's time-limited 'Lightning' deals. The criteria for these deals are as follows: 

1. At least 20% or $50 (approx. AU$80) less than the current site price.

2. Must match/beat the lowest price of the year.

3. Strong sales history.

4. 3.5+ star rating.

Lightning deals typically last around 24 hours so you'll need to be quick off the mark. If you're after affordable headphones in this year's Prime Day sale, we suggest you bookmark Amazon's deals page. You can even add your chosen headphones to your Amazon shopping cart now, so you're ready to strike should they be discounted.

Bose Soundsport Free £180 £111 at Amazon
These sport- and exercise-friendly earbuds are sweat- and waterproof, and the sound is nothing short of marvellous given their size and price. They're back to £180 at Amazon, but last year they dropped to £111 on Prime Day.View Deal

Sony WH-CH700N wireless ANC £150 £71 at Amazon
The great-sounding mid-range headphones offer active noise-cancelling and up to 35 hours of battery life. They're currently on sale at around £100 but dropped to just £71 last Prime Day. Could they go even lower this year?View Deal

Cambridge Audio Melomania 1 £100 £89.95 at Amazon
Detailed and insightful sound quality, reliable Bluetooth and long battery life have helped earn these buds a couple of What Hi-Fi? Awards. They've since been superseded by the equally-good Melomania 1+, so you'll want to keep an eye out for a deal on the updated model.View Deal

Bowers & Wilkins PX7 £349 £228 at Amazon
B&W discounts don't come along often, so we were excited to see a big saving on these five-star headphones last Prime Day. They've since bounced back up to around £280. Perhaps they'll drop below the £200 mark this year? We'll soon find out...View Deal

Jabra Elite 75t noise-cancelling buds £169 £129 at Amazon
Jabra knows how to make wireless earbuds for sporty types and the 75ts are well worth a flutter when they're discounted. Battery life is up to 28hrs (including the charging case) so they're great for extended use.View Deal

Sennheiser Momentum 3 headphones £339 £259 at Amazon
An excellent pair of over-ears. They're a joy to listen to, thanks to their energetic and rhythmic sound, and their noise-cancelling is very effective. Will Amazon bring back last year's £80 saving?View Deal

Technics EAH-AZ70WE-K earbuds £239.99 £149.99 at Amazon
Technics' punchy-sounding wireless earbuds were blessed with a tempting £90 saving last year. They're currently reduced to £200 but we'd expect Amazon to do better than that come Prime Day 2021.View Deal

Sony WH-1000XM3 headphones £330 £238.79 at Amazon
This 2020 What Hi-Fi? Award-winner has an even more impressive successor in the form of the WH-1000XM4, so the price has now dropped even lower. You now grab these for just £211 in the Silver finish using the link above.View Deal

Sony WF-1000XM3 wireless earbuds £230 £169 at Amazon
Another 2020 What Hi-Fi Award-winner, the WF-1000XM3 wireless earbuds combine effective active noise-cancelling with a real sense of musicality. They're still available at £169 – but for how long?


View Deal

Sony WH-H910N headphones £250 £159 at Amazon
As this cracking deal proved, Prime Day was awash with Sony headphone deals. These noise-cancelling over-ears boast a huge 35 hours of battery life. They're currently £180 so you might want to wait until this year's Prime Day to see if the price drops back down.View Deal

Philips Ear Pods SHB2515BK wireless earbuds £109.99 £45
These buds don't have noise-cancelling but at £45 in last year's Prime Day sale, we felt they were well worth considering. They're now £53, which is still 50% off the RRP. For this kind of money, you should also check out five-star Ear Fun Air.View Deal