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Best Black Friday OLED TV deals: our experts' picks of the top discounts

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We list the top savings we've spotted on the best OLEDs we've tested

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Black Friday is probably the best time to buy a new OLED TV, as retailers strive to outdo each other in the pricer wars. So if you've been considering a new model, but have been holding off buying, you're in the right place to find a great deal.

In this guide our team of home cinema experts are on hand offering their curated picks of the best OLED TV deals they spotted on sets we’ve fully tested and recommend, even at full price.

We make sure every deal is price checked to make sure it’s the lowest available right now and that it hasn’t been cheaper in the recent past – so you can trust our buying advice.

You can also get in touch with the team in the comment section below if there’s a specific set you’re interested in and we’ll do our best to accommodate your request.

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42-inch OLED TV deals

LG C5 42-inch ( OLED42C5)
LG C5 42-inch ( OLED42C5): was $1,399 now $897 at Amazon

The 42-inch LG C5 is the best small OLED TV we’ve tested offering flawless gaming specifications and a solid, immersive picture. Just make sure to budget for a soundbar with it as the TV’s speakers are distinctly average.

Read our LG C5 42-inch review

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48-inch OLED TV deals

Samsung S90F 48-inch (QE48S90F)
Samsung S90F 48-inch (QE48S90F): was $1,399 now $997 at Amazon

The Samsung S90F is an excellent OLED TV, especially the 48-inch model, which offers excellent gaming features and a punchy bright picture that will delight most people. Just be aware its speakers are a little on the quiet side.

Read our Samsung S90F 48-inch review

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55-inch OLED TV deals

LG C5 55-inch (OLED55C5)
LG C5 55-inch (OLED55C5): was $1,999 now $1,196 at Amazon

The 55-inch LG C5 was one of the first new OLEDs we tested this year and it remains one of 2025’s best, offering excellent gaming specifications, solid picture quality, stellar app support and good, by TV standards, audio. If you’re looking for a well rounded performer this is the one to get.

Read our LG C5 55-inch review

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Sony Bravia 8 II 55-inch ( K55XR8M2)
Sony Bravia 8 II 55-inch ( K55XR8M2): was $2,599 now $1,998 at goto.walmart.com

It’s not cheap, even on a deal, but the Sony Bravia 8 II is the best premium OLED we’ve reviewed this year. So much so, that we gave it a What Hi-Fi? Award. If you want the best picture and audio quality possible on an OLED this is the one to get.

Read our Sony Bravia 8 II 55-inch review

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65-inch OLED TV deals

Sony Bravia 8 II (K65XR8M2)
Sony Bravia 8 II (K65XR8M2) : was $3,299 now $2,298 at Amazon

If you’re after the best picture quality possible then the Sony Bravia 8 II is the best option right now. Sure, even with current deals, it is slightly more expensive than many rivals, but it is the top performer you can get. So if you’re a cinephile or serious movie fan, we think it’s worth the added investment.

Read our Sony Bravia 8 II 65-inch review

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77-inch OLED TV deals

LG C5 77-inch (OLED77C5)
LG C5 77-inch (OLED77C5): was $3,699 now $1,996 at Amazon

Bigger is always better right? If you agree with that sentiment then we’d suggest checking out the 77-inch LG C5. The set shares the same core DNA as its smaller siblings and has had a hefty sum knocked off its price thanks to this stellar deal.

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When's the best time to buy an OLED TV?

OLED TV prices go up and down throughout the year in general. As an added layer of complexity there's also usually a prolonged overlap where older models remain on sale at discounted prices after their successors have launched. So it's not always easy to know when to pull the trigger on your purchase.

In general we advise people to keep an eye on a specific set we've tested that has caught their eye and jump when they see a price that meets their specific budget and needs. Though if you're an avid deal hunter we often see the best prices appear during sales events such as Black Friday or Cyber Monday.

It's also worth keeping an eye on specialist retailers who tend to follow the same sales patterns as their big retail rivals, but also drop sporadic flash deals throughout the year.

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Check out our pick of the best LG OLED TVs

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Alastair Stevenson
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

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