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LG 37LF7700 review

The 37LF7700 is LG’s first foray into the world of Freesat TVs and it should be applauded Tested at £1100.00

Our Verdict

Considering this is LG’s first foray into the world of Freesat TVs, the 37LF7700 should be applauded


  • Good Freesat picture
  • nice menus
  • sounds reasonable


  • Some issues with motion
  • colours can appear overblown

There's a new Freesat TV in town and, for once, it isn't made by Panasonic. This 37incher is part of LG's new LF7700 Freesat range of LCD TVs.

The design is typical LG: streamlined with a touch of style. Also familiar from LG's most recent TVs are speakers tuned by hi-fi supremo Mr Mark Levinson.

To its credit, the 'LF7700 sounds relatively smooth and rich by flatscreen standards – though push it too hard and you can hear distortion creep in when the on-screen action heats up.

The screen is Full HD resolution and 50Hz (only the 42 and 47-in versions are 100Hz). The TV uses LG's Dual XD picture processor and Intelligent Sensor II technology.

Picture vs the planet
The latter automatically adjusts the picture depending on the light levels in your room; a neat energy-saving system. However, sadly for the planet, we achieved the best picture quality with the sensor turned off.

Set up is simple: the LG's on-screen menus use clear, bold graphics to point you in the right direction, while the remote control also features a handy selection of shortcuts.

Using the TV's Freeview tuner results in a competent image. Detail levels are decent in comparison to other sets in this test, while colours are especially bold and vivid.

Switch to Freesat and overall image stability and insight moves up a level, but the colour balance is still overly keen.

HD content such as the children's programme In The Night Garden shows good clarity and three-dimensionality, but the movement of some of the crazy colourful characters shows that this LG's not immune to judder.

Colour balance remains tricky
Faced with a 1080p/24fps Blu-ray image and the 'LF7700 puts in a solid showing. Detail and black levels are competitive enough at this price point.

Our only concerns go back to the TV's colour balance and motion-handling. In Hancock, Charlize Theron's skintones either appear overly rich or washed-out: it's hard to achieve a truly satisfactory balance.

And, with the tricky pan around Hancock's trailer and its location, you notice a staccato movement that isn't visible on the top performers in this class.

If you're looking for a Freesat set, consider this appealing LG alongside rival Freesat models from the likes of Panasonic.


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General Information

Manufacturer Website Address
Brand NameLG
Product TypeLCD TV
ManufacturerLG Electronics
Manufacturer Part Number37LF7700
Product NameLG 37LF7700
Product Model37LF7700


Total Number of HDMI Ports3

Technical Information

Aspect Ratio16:9
Vertical Viewing Angle178°
Horizontal Viewing Angle178°
Screen Size94 cm (37")

Energy and Performance

Maximum Resolution1920 x 1080


RMS Output Power20 W
Sound SystemDolby

Power Description

Input Voltage110 V AC


Digital TunerDVB-T
Scan Format1080p

Physical Characteristics

Weight Approximate15.80 kg


Energy StarYes
Environmentally FriendlyYes
Environmental CertificationRoHS