Samsung's new super-premium TV features an all-new panel technology that could dethrone OLED – though it doesn't come cheap

Samsung's 115 inch Micro RGB TV showing the Arc de Triomphe covered in blue flowers on screen.
(Image credit: Samsung)

Samsung has launched a new ultra-premium TV for 2025, and it's using a panel technology that we think is going to disrupt the TV scene in a big way.

Primary RGB Tandem OLED might be the new hot topic in the world of OLED, but backlit TVs are about to get their own upgrade in the form of RGB Mini LED (or as Samsung is calling it, Micro RGB); as the name suggests, this panel technology shrinks down the red, green and blue Mini LEDs for more granular backlight control.

Samsung is launching its first Micro RGB at a whopping 115-inch screen size – and the company is making some massive claims regarding the capabilities of this new panel technology.

These LEDs are arranged in an “ultra-fine pattern” and can be controlled individually, resulting in what Samsung claims will be a “new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment”.

It uses artificial intelligence to analyse content frame by frame and then to optimise the picture and sound in order to create a “more lifelike and immersive picture”.

Samsung, however, is one of the first to publicly launch its model – though there is a catch.

You might want to start saving now if you're planning on buying a set with this new TV tech, though: it has launched at 44.9 million Korean Won. Using the power of currency conversion, that translates to a hair-raising £24,000 / £32,000 / AU$50,000.

MORE:

Check out our picks for the best Mini LED TVs

Read our Samsung QN990F 8K TV hands-on review

As well as our Sony Bravia 9 review

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

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