There are only two days to go until the World Cup kicks off, and manufacturers are pulling out all the stops on TV discounts.
LG might have just given us a winner, though. The 55-inch LG B6, a brand new 2026 OLED that only came out in March, is down to £879 at Richer Sounds.
Use the code LG20PERCENT to unlock this bargain price!
We haven't tested this model, but we've seen it in action and were very impressed – and a brand new OLED at this price is not an opportunity to be missed.
While we haven't reviewed the LG B6, we were big fans of previous models in LG's B-series range, with the LG B3 receiving five stars and the LG B4 the subject of a rather favourable hands-on.
We have seen the LG B6 at events, and the TV looks to offer a very capable OLED experience for the money. The main downside is the relatively low brightness, especially compared to the step-up LG C6. If you have a dark room and are on a budget, though, the B6 is more than up to the task.
As with most LG OLEDs, the B6 is stacked with gaming features. Incredibly for a budget OLED, there are four HDMI 2.1 ports, all of which support 4K/120Hz, VRR, ALLM and HGiG. Some flagship OLEDs don't have that!
HDR support is solid too, with Dolby Vision, HDR10 and HLG all on board – only HDR10+ is missing.
LG's reliable WebOS 26 is also installed, with refined menus for easier navigation. All the usual apps and streaming services are available, including Amazon Prime Video, Apple TV, Channel 4, Disney+, Netflix and the all-important BBC iPlayer and ITVX for the World Cup.
Be aware that this is the B6E, a budget variant of the regular B6. The B6E lacks the HDR Precision Master Pro and Precision Sound Pro features – but especially considering it's a whole £400 cheaper than the regular B6, we wouldn't be too concerned.
If you want a good OLED on a budget, then you might struggle to find a better value offering than the LG B6. Getting a 2026 OLED at this price is unheard of – so we'd recommend snapping up the B6 for £879 at Richer Sounds in time for kick-off.
MORE:
Here is our review of the LG C6
And these are our thoughts on the LG G6
Check out the best OLED TVs we recommend
