It has been a long time coming, but Apple has finally thrown its hat into the foldable smartphone ring.
The iPhone Duo is Apple's answer to Samsung's dominant Z Fold range, which includes the recently reviewed Z Fold 8 – a five-star phone that convinced me foldables have reached the point where I could happily switch from a slab phone to a bendy one.
Apple's effort, however, will convince any remaining holdouts that this is the case. Like it or not, Apple's influence is so huge that this new foldable will win over naysayers who would never have taken a second look at a Samsung foldable simply because it runs Android.
Thankfully, the iPhone Duo is an exciting announcement for AV enthusiasts, especially those who rely on their phone for entertainment on long flights and train rides, such as myself.
While Apple barely spoke about the AV capabilities of the handset during its presentation, we do know that it has a 5.4-inch outer display and a 7.6-inch inner display, 3000 nits peak brightness on both displays, and stereo speakers that support spatial audio.
It even has an under-screen front-facing camera for uninterrupted video, which is a concept that Samsung used on its Z Fold phones a few years ago.
For reference, the Z Fold 8 has a 5.5-inch cover display and a 7.6-inch main display; now I won't point fingers at who is copying who here, but there have been years of leaks and rumours pointing towards the then-called iPhone Fold adopting this form factor. Samsung was the first out of the gate with this design though, so it's a tricky one to call.
Regardless, I think this is the correct move. While Apple hasn't confirmed the iPhone Duo's aspect ratio yet, it appears to follow the Z Fold 8's lead with a display that squashes letterboxing bars. This should make it pretty fantastic for watching movies and TV shows on the go, and it has an edge over the Samsung thanks to the inclusion of Dolby Vision HDR.
Interestingly, Apple has matched the aspect ratio on the outer and inner displays for a more "continuous" experience, which seems like a smart move, but I'll need to compare the iPhone directly to the Z Fold to see how this works in practice.
Apple also said that it has taken direct inspiration from the iPad lineup during its event, which also saw the iPhone 18 Pro, 18 Pro Max and AirPods 5 break cover, and that could hint towards the iPhone Duo being a follow-up to another Apple product we've previously championed.
The bendable Super Retina XDR OLED display with the Nano Texture anti-reflectivity coating sounds like a chip off the iPad Pro block; and while it looks like Apple has left Tandem OLED to the iPad Pro, the iPhone Duo could be our closest thing to an OLED iPad Mini.
Now, Samsung's latest foldable smartphone really did impress us; so much so that it earned a well-deserved five-star review. That's not to say it's completely perfect, though, and there is some room for improvement where audio is concerned.
Given Apple's stellar reputation for sound, I wouldn't be surprised to see the Duo outperform the Z Fold 8 in this category, as Apple's tuning leans more towards a warmer, more spacious hi-fi sound that's hard to beat.
That said, picture could be a closer race, and these smartphones might be heading towards a ferocious bendable battle, especially as we close in on our Awards testing process...
MORE:
Read our full Samsung Galaxy Z Fold 8 review
As well as our Apple iPhone 17 Pro review
And our Apple iPhone 17 review
