A major update will begin rolling out to Xbox 360 consoles around the world from tomorrow, December 6th.
But while the update will also bring the new 'Metro' interface, plus Kinect voice control integrated with Microsoft's Bing search engine, owners will have to wait longer for the hugely popular BBC iPlayer.
Around 40 media companies have been signed up to bring both live and on-demand movie and TV content to the console. In the UK, LoveFilm will be available through the Xbox 360 from December 6th.
More after the break
Later in the month it will be joined by other on-demand services including 4OD, Demand 5, Blinkbox, Muzu.TV and Sony's Crackle. The iPlayer will be available via an Xbox Live app from early 2012.
Xbox 360 owners will be able to view a string of on-demand and streaming services from the likes of the BBC, Channel 4, Channel 5 and film rental service Blinkbox and Lovefilm this Christmas.
Microsoft has done deals with 40 television and video-on-demand companies to bring a range of entertainment services to Xbox Live.
Users will be able to search much of the content via Microsoft's Bing engine, and in some cases it will be possible to use voice commands to find films and TV shows using the Kinect device.
However, it's not yet clear if BBC programmes will be supplied via an Xbox version of iPlayer.
"Combining the world's leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless," says Don Mattrick, president of interactive entertainment at Microsoft.