Samsung Sound Room sees company focus on cinema sound

Samsung today opened the new Samsung Sound Room at its UK office in Brentford, London.

Samsung today opened the new Samsung Sound Room at its UK office in Brentford, London.

The new facility has been built in conjunction with Dolby and Sonata Acoustics and aims to educate retailers not only on Samsung's latest AV and audio products but on how to listen to and appreciate high-quality audio.

The ultimate aim being for retailers to pass on this new knowledge to consumers in stores – naturally, with the hope they buy Samsung products.

Samsung's bullish about its new home cinema and audio products, such as the valve-sporting HT-E6750W, and hopes to make waves in an area of the UK AV market that hasn't previously been a big focus.

Samsung VP, Andy Griffiths, talked about "premium mainstream" – bringing "high-end audio technologies" to the masses – and hoped that educating retailers at the new Sound Room will help spread the word.

The Samsung Sound Room is Dolby certified and has been built with the help of sound insulation by Sonata Acoustics.

Alan Randall, director of Sonata Acoustics, talked about "making a room within a room, a box within a box" to minimise vibrations and outside interference when designing the room.

Samsung estimates around 1000 retailers will pass through the Sound Room this year.

Read about the Samsung 2012 home cinema systems here.

All the information on Samsung audio and docking products.

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Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).