The three ranges mark the debut of Samsung's QLED technology, which stands for quantum dot light emitting diode and is Samsung’s new take on quantum dot technology to rival OLED.
While quantum dots featured in Samsung’s 2016 SUHD TVs, such as the UE65KS9000, this year’s QLEDs use more advanced dots (stay with us) complete with a metal shell to deliver improved brightness, colour and contrast, as well as better viewing angles.
They are, Samsung claims, the first of the company's TVs to achieve 100% colour volume, and are capable of 1500 to 2000 nits brightness – well over the Ultra HD Premium specification’s 1000-nit minimum standard for LCD TVs, and three or four times the figure required for OLED TVs.
Of course, the QLED TVs are 4K and HDR compatible, though Samsung hasn't confirmed which of the (now many) HDR formats they support.
The 5m cable has a maximum 75GB/s transfer speed
To help with cable management, the flagships QLED TVs will connect to an external connections box via an ‘invisible’ (by which they mean transparent and ultra thin) fibre optic cable.
Two stands - the gyratory ‘Gravity’, and the easel-inspired ‘Studio’ - are available, as well as a 'no-gap' wall mount, which positions your TV flush against a wall.
More after the break
As for user experience, Samsung’s Tizen-powered operating system returns for another year, only now it promises to be even cleaner thanks to interface tweakery and features new personalized services.
The new One Remote is similar to last year's smart wand but silver and flat, and will prioritise voice command controls, while the Smart View app (free, iOS and Android) mirrors the TV's controls for simple navigation.
Due on sale now, Samsung’s flagship QLED TVs look, from both a panel performance and aesthetic design perspective, as exciting as they do innovative, and have no doubt kick-started what’s bound to be a fascinating QLED vs OLED battle this year.
Elsewhere, Samsung has hinted at an intriguing new 'Lifestyle' concept TV, although we doubt this will feature in the main TV line-up.
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