I quizzed Sony about its mysterious next-generation OLED-killing TV – here are 3 surprising things I learned

Sony RGB LED IFA demonstration, with a close up of the new backlight technology
(Image credit: Future)

Every few years, we see a new panel technology emerge that promises to change the landscape of TVs as we know it.

4K OLED TVs entered the mainstream in the mid-2010s, and Mini LED followed swiftly after in 2019, so we're due for a revolutionary new development that will turn the TV world on its head.

Sony won't be dropping OLED any time soon...

Sony RGB LED IFA demonstration, with a close up of the new backlight technology

(Image credit: Future)

While it may seem tempting to call this new technology an OLED killer, the truth is a bit more nuanced than that. OLED is a much-loved panel technology and Sony recognises that and still cares about making the most of the tech. Just look at the Award-winning Bravia 8 and five-star Bravia 8 II TVs as proof.

When asked if RGB LED would usurp OLED and QD-OLED, Sony shot down any suspicion by reinstating its commitment to OLED. "The customer believes that OLED is the market leader, RGB is the next level", was the sentiment that Sony shared, which seems pretty cut and dry to me.

RGB LED is expected to sit above OLED in the hierarchy, which makes sense a new display technology tends to launch at sky-high prices and eventually settles after a couple of generations.

That's not to say that down the line we won't see a greater shift to RGB LED, but as for now Sony remains committed to a plethora of different TV display technologies, which takes me neatly onto my second lesson.

...and it's not replacing the Bravia 9 either

Sony RGB LED IFA demonstration, with a close up of the new backlight technology

(Image credit: Future)

Cast your mind back to 2024 and you'll remember that Sony debuted a bold new Mini LED TV in the form of the Bravia 9.

It featured an advanced new backlight that consisted of much more concentrated dimming zones, paired with an advanced Bravia XR processor and powerful backlight drivers. During testing we found the tech gave the accommodated a huge boost in brightness without introducing the standard downsides of Mini LED.

In fact, the Bravia 9 featured impressively convincing blacks and significantly reduced blooming compared to other Mini LED TVs we'd seen at the time; though we still felt it had some catching up to do with OLED when it came to contrast control.

The bottom line is that Sony has invested a significant amount of time and money in developing the new backlighting system for the Bravia 9, and we have yet to see it appear in another TV.

Despite this new RGB LED system appearing to be an advancement over this Mini LED technology on paper, it's not replacing the Bravia 9 in any way.

Instead, the upcoming RGB LED TV that I presume Sony will launch in the near future will sit above the Bravia 9, much like the OLEDs I mentioned above.

Instead, Sony insinuated that it will continue to develop the Bravia 9's backlight and made references to panel technology trickling down in the future.

Could we see a cheaper take on the Bravia 9? If it does happen, imbuing the five-star Bravia 7 with the advanced backlight system could be the key to success for Sony, allowing RGB LED to add some flair towards the top end of its future TV lineup.

Sony doesn't need to be first to prove its worth

Sony RGB LED IFA demonstration, with a close up of the new backlight technology

(Image credit: Future)

I watched a range of clips on this new prototype TV, with animated content and demo reel footage that did an excellent job of highlighting what this TV could be capable of in the future.

The version I saw touted a 4000 nits brightness, which gave me flashbacks to the similarly endowed Bravia 9; though Sony made a point of mentioning that things could change when it rolls around to unleashing this technology onto the market.

Colour volume, black depths and brightness all looked spectacular, completely outshining the Mini LED, Primary RGB Tandem OLED, and QD-OLED sets that Sony had on hand for reference.

That being said, an impressive debut outing hasn't put Sony under any pressure to deliver in the immediate future. Samsung and Hisense may have wasted no time in launching their own sets. Both confirmed that their massive 115- and 116-inch sets, respectively, will launch very soon earlier this year.

Sony, on the other hand, wants to make sure it's got RGB LED right before it makes a full commitment. That, of course, means that it's playing coy when it comes to potential release dates. Will we see an RGB LED model in the company's 2026 lineup? It's entirely possible, but nothing is official until it comes directly from Sony, so we'll have to wait patiently.

What we do know is that, unlike Samsung and Hisense, Sony won't reserve this technology for screen sizes that will appeal more to the average consumer. 100-inch plus screens are fun, and certainly immersive, but signs are pointing towards Sony launching this panel tech in TVs at the more conventional 55- and 65-inch screen sizes.

Ultimately, we'll have to wait and see what Sony officially reveals down the line for any final confirmation.

MORE:

Read our full Sony Bravia 8 II review

And check out our picks for the best Mini LED TVs

As well as the best OLED TVs

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

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