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Pure radio business set to be sold

Imagination, which designs the chips used in the iPhone, has seen its share price halve over the last three months. The Pure digital radio business has struggled in recent years, prompting speculation the business will be sold.

The Sunday Times reports that investors have been told of the cost-cutting measures, adding the company's Kings Langley HQ could also be put up for sale, while the amount of money spent on research and development, and new products, is also likely to be cut.

Pure released a new range of radios - "the world's best-selling digital radio range" - at the IFA show in Berlin last September, and has recently branched out into multi-room speakers, with its Jongo range, and in-car audio.

Imagination Technologies released a profit warning in December 2015, with the news that pre-tax losses in the six months to October had deepened to £22.6m, up from £10.7m in 2014, while revenues slipped from £82.2m to £71.1m.

Now it seems the Pure radio business, which was founded by Imagination in 2002 simply to demonstrate the company's DAB decoding chip, could bear the brunt.

MORE: Best DAB radios 2016

Joe Cox
Content Director

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).