One Prime Day OLED TV deal to rule them all: the 48-inch LG C4 is a steal right now

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The best-value TV this Amazon Prime Day is the 5-star 48-inch LG C4

LG C4 (OLED48C4) 48-inch TV
(Image credit: What Hi-Fi? / Netflix / Drive To Survive)

Many of the best TVs are right now available for their lowest-ever prices thanks to Amazon's October Prime Day (aka Big Deal Days). You can click here to see all of the current best TV deals, but I wanted to highlight what I firmly believe is the absolute best of the bunch.

That deal is on the 48-inch LG C4, which is currently available for just £922 at Amazon.

For reference, this 48-inch OLED TV (upon which we have just bestowed a What Hi-Fi? Award) launched at a price of £1499, making this an overall discount of £577 / 38 per cent.

Of course, it's not suddenly shed all of those pounds: the price dropped shortly after launch and has fluctuated quite a lot in the last few months. However, the cheapest price we'd seen before now was £999 in July. More recently, prices have been hovering around the £1200-mark – and, in fact, that's still the price at most other retailers.

In short, this is a bonafide belter of a deal and I'm not sure it will get much cheaper, if at all. Of course, predicting deals (or a lack thereof) is far from an exact science, but if the 48-inch LG C4 does go cheaper than this – say, around Black Friday – it certainly won't be by much. If I didn't already have a 48-inch OLED TV in my life, I'd be buying this one myself!

LG OLED48C4 was £1499now £922 at Amazon (save £577)Five starsRead the full LG OLED48C4 review Price check: £1199 at John Lewis, £1199 at Richer Sounds, £1099 at Sevenoaks (click and collect only)

LG OLED48C4 was £1499 now £922 at Amazon (save £577)
The 48-inch LG C4 can't go quite as bright as the larger models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture. It's really balanced and easy to get the best out of, too, and there's no better TV for gaming.
Five stars
Read the full LG OLED48C4 review
Price check: £1199 at John Lewis, £1199 at Richer Sounds, £1099 at Sevenoaks (click and collect only)

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The 48-inch C4 doesn't go quite as bright as its larger siblings, but it is brighter, sharper and altogether more dynamic than the 48-inch C3 it replaced. It is, therefore, the best 48-inch TV you can currently buy.

All sizes of the C4 feature four HDMI 2.1 ports, which is great news for anyone planning to connect game consoles or soundbars via eARC. There's also support for ALLM, VRR, and 144Hz compatibility. 

As with all LG TVs, HDR10+ is not supported by the C4. Thankfully, Dolby Vision, HLG and standard HDR10 format are on board, so we don't think this is a big problem.

MORE: 

Amazon Prime Day: the best deals on TVs, speakers, headphones and more

Read the full LG C4 review

I’m blown away by how much better the LG C4 is than the C3

The best Prime Day TV deals: the cheapest prices on five-star OLEDs, Mini LEDs and LCDs

Tom Parsons
Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.