Now TV is now available to new and existing Vodafone customers signing up to a Red 4G mobile broadband plan, marking the first time the TV platform has launched through a mobile operator.

Customers signing up before 24th December will get a three-month Sky Movies Pass on Now TV at no extra cost – opening up access to more than 800 of the latest Hollywood films.

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With Now TV available on Red 4G plans, Vodafone customers can take advantage of the Now TV Entertainment Pass and watch live and on-demand content from pay TV channels such as Sky 1.

The Entertainment Pass is available at no extra cost to Pay Monthly customers on a 4G Red L, XL or XXL plan, as well as those who choose £30 or £40 Red Freedom Top Ups.

Now TV director Gidon Katz said: "[This is] great news for those who enjoy TV on the go on their mobile or tablet, or who want to curl up and catch must-see TV as the nights draw in."

More after the break

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Meanwhile, Now TV has announced the launch of limited-edition Now TV set-top boxes ahead of the festive period, with a variety of designs available to buy for £10 from 24th November.

Among the limited-edition designs are a Lego Movie-branded set-top box, a penguin motif and a gold festive glitter style. You can purchase your special-edition box from the Now TV website.

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