LG rollable OLED TV goes on sale in the US for $100,000

LG rollable OLED TV goes on sale in the US for $100,000
(Image credit: LG)

LG's rollable OLED TV is going on sale in the US but, as you would expect, it doesn't come cheap. That's putting it mildly – the LG Signature OLED R costs a staggering $100,000. And is now on sale.

Still, this is no ordinary TV. First shown off in 2019, it's a fully rollable model whose screen retracts into its rectangular base. It first went on sale in South Korea last October, but this US launch will bring it to a much bigger market, and its first in the western world.

As well as the undoubted wow factor of having a TV unfurl at your command, it's a handy space-saving device – how many other 65-inch TVs will take up so little room in your lounge?

It has some neat extras, too. You can choose between four colours for the wool speaker cover, and even have your name engraved on the brushed aluminium base, which doubles as a Dolby Atmos soundbar.

It can unfurl halfway too, to activate a mode that LG calls Line View. This displays a clock, photos, music controls and more. That way the TV is useful even when you're not watching TV.

While not the most advanced set around in terms of feature sets, it's still better than many, thanks to Dolby Vision, 120Hz 4K gaming, variable refresh rate and auto low latency mode. All the HDMI ports are HDMI 2.1, too. Now, you just have to decide which wing of the house it goes in.


Rollable review: LG Wallpaper TV review

Our pick of the best TVs for every budget

Find out which LG 2020 TV should you buy?

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

Read more about how we test

  • bristollinnet
    Completely stupid technology.
  • lovlid
    Do you want to back that up with any kind of reasoning?
    Back in the 1940s The newfangled invention, television, was dismissed by a film studio boss who said that nobody would sit in their homes watching a wood box.
    a completely stupid comment by him, and you.