LG and Philips launch Smart TV Alliance

Smart TV Alliance

LG and TP Vision (which manufactures and sells Philips TVs) have joined forces to launch the Smart TV Alliance. Other Japanese TV manufacturers are "in the process of joining", the Alliance claims.

The purpose of the Smart TV Alliance is to create a single, non-proprietary ecosystem for smart TV developers. Up until now, different TVs from different manufacturers have used different platforms and technologies.

Bong-seok Kwon of LG Electronics, and president of the Smart TV Alliance, says: "Before today, the smart TV industry was a very difficult market for both TV manufacturers and developers as TVs from different brands used different platforms and technologies.

"The Smart TV Alliance creates a larger playing field wich encourages developers to create more and better TV apps, while at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more."

Part of the Alliance's remit is to try and reduce the costs of developing apps for smart TVs. Alain Perrot, a Smart TV Alliance executive board member from TP Vision, adds: "Instead of spending valuable time on porting and testing on different platforms, developers can focus their creativity solely on realising apps that consumers will enjoy."

Sharp has also given it support to the project: "We continue to believe this is the right direction for smart TV makers and app developers," it says.

The big question is whether other TV companies will join LG, Sharp and Philips and support the initiative. To make it easy for them to join, the founding members have established the Smart TV Alliance Consortium to help define a set of standard technical specs for smart TV developers.

This will enable them to create their apps once and run them on multiple TVs, regardless of the platform.

We're told the names of other companies joining the Smart TV Alliance "will be announced on the Alliance's website".

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.