IMAX Enhanced promises the very best 4K HDR pictures for your living room

IMAX believes it’s owning the theatrical space, and now it wants to improve the home cinema experience.

Partnering with DTS, IMAX has launched a new licensing and certification home entertainment program, IMAX Enhanced, designed to create the very best AV experience in the living room. Watch out Dolby?

The new program will certify products that meet a set of audio and video performance criteria set by a certification committee made up of IMAX and DTS engineers and technical specialists working in Hollywood.

IMAX Enhanced content is designed to look its very best on an IMAX Enhanced device, although it will supposedly still deliver owners of non-IMAX TV ‘the best possible version’ it.

While it certainly has the potential to generate the best audio-visual living room experience available to the living room – an intention we are all for – it also gives manufacturers and consumers another certification to contend with.

Needless to say, we look forward to seeing how this one plays out.

Becky is a hi-fi, AV and technology journalist, formerly the Managing Editor at What Hi-Fi? and Editor of Australian Hi-Fi and Audio Esoterica magazines. With over twelve years of journalism experience in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices.

In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.