You can always rely on Bang & Olufsen to do things differently, and that was no more apparent than at the company’s CES 2015 press conference.

Star of the show was its new BeoSound Moment music system, quite unlike anything we’ve seen before. The design is highly unusual, with a detachable, double-sided wooden/aluminium controller that sits on the top of the unit at a rakish angle.

MORE: Read more Bang & Olufsen reviews and news

One side houses a touchscreen with a coloured “mood wheel” (we kid you not), which allows you to select music from your own collection by touching the lighter, inner circle of the wheel, or alternatively based on the mood you’re in by touching one of the different coloured areas.

The other (wooden) side is designed for one-touch access to “the sound experience that fits your daily rhythm”.

Sound like science fiction? Well here’s how it works: the system adapts to your listening habits and suggests music or radio programmes that fit with the relevant day of the week and the time of day based on your previous choice of music at those times.

The intelligent PatternPlay feature automatically memorises your musical preferences at specific times and on specific days, and over time will gradually start to “learn” your taste in music throughout the week.

Music chosen by PatternPlay stems from your own favourite artists and playlists, plus an extensive online catalogue of music - including 35 million songs supplied by streaming service Deezer. To activate Pattern Play, you just touch the circular control on the wooden panel.

MORE: Bang & Olufsen unveils BeoVision Avant 85in 4K TV

But there’s more. Flip the controller over to the touchscreen side and you’ll be presented with the “mood wheel” graphic. A single touch on the multi-coloured Mood Wheel activates an automatically generated playlist defined by your finger’s position on the wheel.

The closer your finger is to the centre of the wheel, the more familiar the music will be (as it will be selected from your own library). Move your finger further away from the centre and the system will play more “adventurous” music from Deezer’s online catalogue.

The Mood Wheel is also divided into a colour gamut that ranges from “melancholic blue”, through “passionate red” to “energetic yellow”. Depending on which coloured area you touch, the mood of the music will change accordingly.

BeoSound Moment is compatible with B&O’s own range of wired and wireless speakers, as well as those from other manufacturers. Multi-room capability will be added this summer via a software update. The B&O BeoPlay Moment music system will be available from 30th January from B&O stores for £1795, including a 12 month Deezer subscription.

MORE: Multi-room music goes mainstream - what you need to know

More after the break

Also new from B&O at CES are the company’s flagship H8 noise-cancelling Bluetooth headphones ($499) with touch-sensitive controls on the right earcup, a 75in version of its BeoVision Avant 4K TV and an upgraded version of the A9 circular wireless speaker which is compatible with the BeoSound Moment system.

CES 2015: All the latest CES 2015 news, highlights and products


Graham Luke's picture


That just has to be made for the bloke with the goatee, the Italian coffee-maker, Dualit toaster, and arty bird eating fruit an' muesli at the kitchen table. Pffft...

Tonkerdog's picture

Well I'd rather own this and

Well I'd rather own this and breakfast with him, than some boring audiophile that cares more about his equipment, than actually listening to the music. No doubt if it was made by Linn, twice as expensive and dull to look at, you'd approve.

And its £1,795 not £2,795!!!!

Andy Clough's picture

BeoSound Moment

$2795 is the US price, it's £1795 in the UK.

Graham Luke's picture


Linn? Are you having a laugh? I'm no 'audiophile', Touchydog but you obviously did not see the photo that I'm referring to...

I do not believe there is a single B&O product in existence that reproduces music better than an equvalently priced 'regular' system. Me, I've got a humble Sonos set-up an' I love it.

You're right; it's all about the music. Man.

Tonkerdog's picture

How many have you tested?

How many have you tested?

I have a Beovision 7-55 Mk2. Name me an ordinary system that sounds as good then? Or my Beoplay A9...

Graham Luke's picture

Recently went into the local

Recently went into the local B&O shop with Her Indoors to check out the tellies.

Looked and listened to a unit costing a cool Aus$5K. Sales bloke says 'it's the best this an' the best that'... Would look great in Goatee's raw-brick finished apartment (along with the Dualit, arty blond, etc, etc) 


Ended up, however, with a Samsung and a Sonos; superior in every way AND saved a cool $2K in the process.

Now she wants a new Louis Vuitton with the spare $2K...blimey.


Tonkerdog's picture

Those H8's are going to sell

Those H8's are going to sell like hot cakes.