Apple launches new AirPods Max 2024 with minor upgrades – and one big omission

AirPods Max 2 new colours
(Image credit: Apple)

Apple has launched new AirPods Max over-ear wireless headphones at its September 2024 event.

The over-ear headphones were unveiled by CEO Tim Cook alongside the iPhone 16 line of phones and AirPods 4 wireless earbuds. The updated model appears to be a very modest tweak to the first-generation AirPods Max rather than a completely new model.

The shift to USB-C will be welcome, but sadly it appears Apple hasn’t made any wider improvements, instead promising they would continue to offer the same “highest fidelity sound quality” and “personalised spatial audio for film and music” as the first generation. The new version will also retail for the same $549 as the original AirPods Max when they launch in September. They will cost £499 in the UK.

We haven’t had a chance to test the AirPods Max yet to check if there have been any sonic improvements. But even if there have not been, if they can match the original AirPods Max for audio quality, they should remain a solid option for Apple fans. 

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Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.