Another year, another IFA. Europe's biggest technology show is a chance for brands, big and small, to show off their latest innovations and give us all an idea of the next tech trends.
And from what we've seen this year, it's OLED TV and voice-controlled smart speakers all the way. But there was plenty more.
From giant TVs to turntables to even a glass, transparent display (no, really), here's our pick of the most exciting things we saw at IFA 2017.
Technics SP-10R turntable
What's a technology trade show these days without the mention of a new Technics turntable?
The Technics SP-10R claims to be the company's most premium turntable yet, although Technics hasn't put a number (with many zeros) to that quote yet.
You'll note there isn't a tonearm included on this prototype, but the Reference Class SP-10R does feature a 7kg brass, aluminium and rubber platter, a coreless direct-drive motor, and a separate ultra-low noise power supply. You'll be able to get your hands on one (if you're lucky to have deep pockets) next summer.
— What Hi-Fi? (@whathifi) August 30, 2017
LG V30 smartphone with MQA
The LG V30 claims a lot of firsts: the first globally available smartphone with MQA compatibility, the first to have a 'FullVision' OLED display, and the first to feature a glass lens with F1.6 aperture for its dual cameras.
The 6in 2880 x 1440 OLED screen looks gorgeous, but we're more interested in the sound quality - the V30 packs a 32-bit Advanced Hi-Fi Quad DAC that's been tuned by B&O engineers, so we're hoping for a sound quality that's head and shoulders above its rivals, which based on the LG G5 with Hi-Fi Plus DAC, is certainly possible.
Panasonic, Sony and LG 77in OLED TVs
And they're huge. And expensive.
The Sony 77in A1 will cost £20,000, while the LG 77in W7 will set you back £25,000. No price for the Panasonic 77in EZ1002 yet (pictured above), but we reckon it'll be in the £20k ballpark. Not for everyone, by any stretch.
Philips flagship 65in OLED 9 series and 8602 quantum dot TV
But it wasn't just big versions of existing OLED ranges to whet our 4K TV appetite.
The new TVs not only feature three-sided Ambilight, HDR and a better picture processing engine, they're also UHD Premium certified.
They even come with their own sound systems: the 65in 8602 TV has a 'floating' soundbar, while the 65in OLED flagship comes with a meatier 60W soundbase.
More after the break
B&O BeoVision Eclipse 4K OLED
A Bang & Olufsen 4K OLED TV on a motorised stand? Yes please.
We're pleased to see more manufacturers joining the OLED party, with B&O's premium design certainly making an impact. The BeoVision Eclipse 4K OLEDs feature their own three-channel soundbar-like speaker, adopt LG's WebOS smart platform, and support HDR10 and Dolby Vision HDR.
They're not cheap in the slightest: the 55in costs £8300, and the 65in will set you back an eye-watering £11, 600. But don't they look good...
Alternatively, you can opt for Toshiba's first 4K OLED TVs - its 55in X98 is a far more reasonable €1699. It comes with Dolby Vision, HLG and Netflix 4K support.
— What Hi-Fi? (@whathifi) September 2, 2017
Sony LF-S50G smart speaker with Google Assistant
It's not a sexy name, but the Sony LF-S50G has us excited: wi-fi, Bluetooth, gesture controls, splash-proof cover in two colours (black, white) and, this being Sony, a particular attention to ensuring its 360-degree sound performs better than the current crop of smart speakers.
This little Sony costs just £200, and is due out in November - we can't wait to try it out.
The Panasonic SC-GA10, Onkyo G3, and JBL Links 10, 20 and 300 are just some of the other smart speakers with Google Assistant that we spotted at IFA.
Harman Kardon Allure smart speaker with Alexa
Not keen on Google's AI? How about a snazzy-looking Alexa-powered speaker then? Harman Kardon's Allure may look like a food processor, but it has 360-degree ambient lighting (that reacts to voice commands and changes with the music!) to complement its 360-degree sound.
It features Bluetooth streaming, will cost £250, and... that's about all we know for now.
Other Amazon Alexa-assisted smart speakers we saw at IFA include the Pioneer Elite F4, Libratone Zipp, Onkyo P3, Medion P61110, Kitsound Voice One and Phorus PS10.
Sony NW-Z300 Walkman
The £600 NW-ZX300 can play high-resolution audio files (up to 32-bit/384kHz and 11.2MHz DSD files), has MQA support, can be used as a DAC, and sports 64GB of internal storage (expandable using its microSD slot).
In our brief hands-on with the Walkman at Sony's stand, we thought it pretty impressive. We look forward to getting stuck into a full review.
Dali Callisto speakers
There was thankfully some new hi-fi on show at IFA. We spotted Dali's new Callisto hi-res multi-room system, complete with the new Callisto 1 standmounters and Callisto 6 floorstanding stereo speakers.
The active speakers feature Dali's signature 16.5 wood fibre cones, a hybrid tweeter consisting of a 29mm soft-dome and ribbon tweeters, and are powered by dual channel 300W class D amplifiers.
The speakers connect wirelessly to a Sound Hub, which features Bluetooth, optical, coaxial, analogue and USB inputs. You can stream 24-bit/96kHz audio over wi-fi, and the system uses Lenbrook's BluOS multi-room app and platform. Still no word on pricing, but we're keen to test the system out.
Sharp 8K TV and roll up LCD screen
4K? Pfff. That's so 2017. Sharp is making a gigantic step by declaring its first consumer-ready 8K - that's right, 8K - TV will go on sale in Japan and China in March 2018.
The 70in screen will feature a resolution that's 16 times that of Full HD. It's a good thing the company has its own 8K satellite broadcast receiver, then.
In other crazy display news, Sharp also showed off a 60in roll-up LCD TV (pictured). Because why not? LG has been bending and rolling up OLED screens for a couple of years now, so why shouldn't LCD join in on the fun?
Panasonic's transparent 4K OLED TV with "intelligent glass"
Variations on transparent screens have been around for a while but this effort from Panasonic was particularly impressive, using 'intelligent glass' to deliver a stunning barely-there display.
We imagine it'll be a while before this one gets inside our homes, so for now we'll just marvel at how amazing it looks. See for yourself in the clip below.
— What Hi-Fi? (@whathifi) September 2, 2017