VIDEO: LG's "Wallpaper" OLED TV is really very flexible

LG took the wraps off its 2017 TV range this week, giving us more details on its 4K OLED and HD TV offerings for the year ahead.

Taking pride of place at the top of the pile is the LG Signature OLED W7, affectionately known as the "Wallpaper" TV due, we assume, to its ultra-thin panel and stick-on wall-mount design.

But arguably, it has a more striking party trick. As shown in our video below, which was shot as LG's recent press event, the screen is flexible enough to be, well, wobbled, without any apparent damage to the screen.

Useful? Arguably not. Impressive technology and, frankly, pretty cool? We think so. And while you may not find the flex much use once it's on your wall, the fact it can sit so flush to the wall certainly makes for a very neat solution.

And it goes to show how far TV technology has come. 15 years ago our Award-winning 28in Philips TV was almost 60cm deep and weighed over 50kg. This 77in LG TV is just 0.5cm thin and weighs 12kg. And it's packed full of all the latest TV technology.

Impressive, eh? No wonder LG has plans to double flexible OLED production...

MORE: LG 2017 TVs - everything you need to know

Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).