LG took the wraps off its 2017 TV range this week, giving us more details on its 4K OLED and HD TV offerings for the year ahead.
Taking pride of place at the top of the pile is the LG Signature OLED W7, affectionately known as the "Wallpaper" TV due, we assume, to its ultra-thin panel and stick-on wall-mount design.
But arguably, it has a more striking party trick. As shown in our video below, which was shot as LG's recent press event, the screen is flexible enough to be, well, wobbled, without any apparent damage to the screen.
And it goes to show how far TV technology has come. 15 years ago our Award-winning 28in Philips TV was almost 60cm deep and weighed over 50kg. This 77in LG TV is just 0.5cm thin and weighs 12kg. And it's packed full of all the latest TV technology.
Impressive, eh? No wonder LG has plans to double flexible OLED production...