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US NEWS: TV shows join iTunes in the Cloud

Apple TV2

Owners of Apple TV – at least in America – can now stream TV shows they've bought from the iTunes Store and watch them on-demand whenever they want.

Apple TV software update 4.3 means owners are no longer restricted to watching the more limited range of TV shows available for rental over a fixed period of time.

Instead, they can stream shows they buy as often as they want. The software update adds a tab for 'Purchased' shows so owners can access all the TV shows they've bought from the iTunes store via the Cloud.

The iTunes iCloud service also gives iPhone, iPad and iPod Touch owners a 'Purchased' tab in the iTunes app so they can re-download previously bought TV shows to multiple devices.

For now the addition of TV shows to the iTunes iCloud is US only, but let's hope it and the similar iTunes music cloud service will be rolled out in the UK soon.

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Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.