Toshiba aims for the wallet with L7 and L5 series 4K TVs

Toshiba aims for the wallet with L7 and L5 series 4K TVs
(Image credit: Toshiba)

Toshiba is striking deep for the lower mid-range market with its L7 and L5 ranges of 4K TVs which hit the shops today ahead of an official launch at IFA 2019. With no fancy 8K nor OLED panel technologies, the Japanese tech firm has ditched the premium in favour of a value proposition for its customers, at least for now.

That proposition comes in the form of the £549/£449 Toshiba UL7A and Toshiba TL7A which come in 49in and 55in sizes. Differences between these L7 series models are purely cosmetic. Both are edge-lit LED TVs which are HDR-enabled with HDR10, HLG and Dolby Vision standards.

Toshiba aims for the wallet with L7 and L5 series 4K TVs

(Image credit: Future)

Toshiba's L5 series TVs also pack the same technology in terms of the TRU Picture Engine, the 4K HDR delivery and Toshiba Connect compatibility.

Their Onkyo-designed speakers are smaller, but the main difference is that the panels are direct or backlit by LEDs and so the screen is considerably thicker. They’re just as attractive viewed head on, but are a little chunkier in profile. But starting from £369 for the 43in model, they are modestly priced.

The Toshiba UL5A is available in 43in/49in/55in sizes for £349, £399 and £479. Spend £20 more at Argos and you'll get a Toshiba Connect included in the box. The Toshiba VL5A has a different stand and is available at Dixons for £349, £399, £479 and £699 in 43in/50in/55in/65in sizes.

Toshiba has also launched the TY-SBX210 and TY-WSB600 soundbars, designed to fit TVs upwards of 32in. They are Bluetooth-enabled for music streaming and feature HDMI ARC connections along with optical and coax. The SBX210 is a standalone 100W speaker, while the WSB600 comes with a 20W wireless sub.

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Dan Sung

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.