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Samsung opens world’s first 3D Cinema LED screen

Zurich: a city of finance, art, lakes – and now also the world’s first 3D Cinema LED screen.

Following the installation of Samsung’s Cinema LED screen in theatres in Korea and China, the first 3D-ready version (announced at ISE 2018) has opened at Arena Cinemas’ Sihlcity theatre in the Swiss city.

Measuring 10.2m x 5.4m, the Cinema LED screen comprises 24m LEDs, almost nine million pixels, and 96 individual (and replaceable) modules. It delivers High Dynamic Range and the uncompromised 4K resolution (4096 x 2160), and is capable of “nearly 10 times” the peak brightness levels of a typical cinema projection system.

When displaying 3D video, the Cinema LED screen also maintains the 2D-level of brightness, reduces the dizzying effects and improves viewing angles.


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Becky is Hi-Fi and Audio editor of What Hi-Fi?, and has been part of the team for almost eight years, with her current position preceded by roles as a staff writer and news editor. During that time she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching horror movies and hunting for gluten-free cake.