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LG 88Z9 8K OLED TV will cost $29,997... to start with

LG 8K 88Z9 OLED TV costs $29,997

Earlier this week LG announced that its highly-anticipated 88in 8K OLED TV would start shipping in South Korea soon, with US and other markets to follow in Q3 (between July and September, then). 

Details of pricing was missing, though, which gave way to speculation. We heard early reports of $34,000 and $42,000 figures, but the reality appears to be very slightly less jaw-dropping.

Today, Value Electronics (opens in new tab)- one of LG's authorised dealers in the US - has listed the OLED88Z9PUA as $29,997 and "coming very soon!" The price is supposedly (opens in new tab) an early-bird deal for early adopters, due to go up a few thousand pounds after June.

That's still ludicrously expensive for a TV of course, especially considering Samsung's QE85Q900R 85in 8K QLED TV and the Sony KD-85ZG9 8K TV are around half that price. But hey, knowing LG's spectacular recent track record in recent years, we wouldn't be bowled over if, somehow, it proved to be worth the premium.

MORE: 

8K TV: everything you need to know

Best 4K TVs 2019

Becky Roberts
Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her eight years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.