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Amazon Prime Day 2021 in Australia: date, deals and what we know

Prime Day
(Image credit: Amazon)

Amazon Australia's biggest annual sale event is looming on the horizon for 2021 and the rumours are starting to flow in about when this year's Prime Day deals will land Down Under.

While the global pandemic delayed last year's event until October, the word on the street at the moment is that the 2021 Amazon Prime Day will fall in mid-July – the time of year that the global retail giant has historically held it – although it could arrive even earlier in June, if other rumours are to be believed.

How to shop during Prime Day 2021

The only way to maximise your savings during the Prime Day sale is to become a Prime member. Click on the link below to sign up in the lead up to Prime Day 2021 and you'll get a 30-day free trial, plus access to a lot of other Amazon services, including Prime Video, Prime Reading and Prime Gaming (previously called Twitch)
Sign up for Amazon Prime now

Despite last year's delayed events and worries over shipping issues due to Covid-19, the 2020 Amazon Prime Day sales saw Aussie shoppers spend an extra AU$3.4bn on products on Amazon compared to the year before.

With the event likely returning to a normal time this year, and Australia having adjusted considerably to the pandemic, we can only expect the 2021 Prime Day sales to be an even bigger affair.

When is Amazon Prime Day 2021 in Australia?

Prime Day 2019 was a two-day sale of pretty much non-stop deals that started at midnight on 15th July, 2019. In Australia, it kicked off at local AEST time, but ended when the sales event finished in the US, making for a marathon 65-hour shopping event. Back in 2018, it was a 36-hour shopping spree that landed on 16th July. 

The Prime Day 2020 sales were pushed back to October 13, kicking things off on midnight (local time) with sales extending via US sellers until 6PM on October 15, totalling an insane 66 hours.

This year, there are strong reports and rumours that the event will be head at the usual time of year, which would make it fall in mid-July (although some rumours suggest an even earlier timeframe of June).

As has been the case the last two years, we fully anticipate Amazon's Australian sales will last in the ballpark of 66 hours, with the first two dates dedicated to Australian stockists and the last 18 hours or so carrying on the discounts via US sellers.

What is Amazon Prime Day?

Starting out in the US, Amazon Prime Day quickly grew into a major online shopping event full of huge discounts and savings on the latest and greatest tech, and naturally there's a selection of hi-fi and AV gear amongst it.

It began as a single day (hence the name) but has swollen to a multi-day event now, with fresh bargains dropping across a two (and a bit) day period in Australia.

Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now-annual Black Friday bargain bun fight, Prime Day is all about Amazon.

The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.

Prime members are also able to take advantage of time-limited 'Lightning deals', alongside those broader Prime Day deals available across the site.

Amazon Australia promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals). 

Last year, Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Singapore, Netherlands, Luxembourg, and, of course, Australia.

Prime Day 2020: what happened

So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.

Compared with 2019, Amazon claims it sold an extra AU$3.2bn worth of goods in 2020, despite a delayed date and concerns over shipping delays due to the pandemic.

Amazon sold about US$10.4 billion-worth of items globally, with the top selling products were Amazon's own devices: the Echo smart speakers and Kindle ereaders.

Below were some of the choice deals taht were popular with Aussie buyers, to give you an idea of what to expect from APD 2021.

Amazon Echo Show 8 | AU$229 AU$159 on Amazon

The Goldilocks in the smart display range from Amazon – the Echo Show 8 sold incredibly well thanks to its solid AU$70 saving in Australia. While it wasn't the biggest discount on offer, the reasonable price for a solid smart home item made it very popular, and now that it's dropped to a AU$179 retail price, we anticipate an even bigger discount this year.

Bose Noise Cancelling Headphones 700 | AU$599 AU$399 on Amazon 

These premium ANC cans from Bose dropped by a huge AU$200 to become a great-value buy for Aussie shoppers. Great sound, style, comfort and noise-cancelling paired up with its solid discount to make them a very popular buy. We imagine these (and Sony's WH-1000XM4) to both get a strong discount this year.

Nintendo Switch + Minecraft | AU$509 AU$409 on Amazon

For gamers, families, or anyone curious about the world of Nintendo, this was a great bundle that paired the newer Switch console (with improved battery life) with the ever-popular Minecraft game, and did so at a price that was competitive even for the console by itself.