UPDATE (15/10/2020 @ 6PM): Amazon's 2020 Prime Day extravaganza has officially wrapped up here in Australia, with the 66-hour sales period drawing finally drawing to a close. Hopefully you scored a saving or two, but if you didn't (or are just hungry for more) then Black Friday in Australia is not all that far away, arriving November 27, and Amazon already has some pre-Black Friday deals ready to roll.
We're now into the final day of Amazon's Prime Day shopping event. We've already seen plenty of sales and discounts across plenty of hi-fi and AV categories, and there's more to come!
As has always been the case, you'll need to be an Amazon Prime member to make the most of the event, with offers only available to members. Thankfully, you can sign up now and get a 30-day free trial, plus access to a lot of other Amazon services, including Prime Video, Prime Reading and Prime Gaming (previously called Twitch Prime).
October 13-14 was dedicated to deals on items sold and shipped by Amazon Australia. Now, on the last day (October 15), there's going to be fresh deals coming in from the UK (until 10am AEDT) and the US (until 6pm AEDT).
There are, of course, some local offers still sticking around, but it's highly unlikely you'll see offers from specialist brands. But you can still bag a bargain to pick up something from the bigger companies, such as Sony and Bose.
Here at What Hi-Fi? Australia, we're still sifting our way through the deals available and offering you the cream of the crop.
When is Amazon Prime Day 2020 in Australia?
Prime Day 2019 was a two-day sale of pretty much non-stop deals that started at midnight on 15th July, 2019. In Australia, it kicked off at local AEST time, but ended when the sales event finished in the US, making for a marathon 65-hour shopping event. Back in 2018, it was a 36-hour shopping spree that landed on 16th July.
The Prime Day 2020 date is officially Tuesday and Wednesday, October 13-14, kicking things off on midnight (local time) on the Tuesday, with sales extending via US sellers until 6PM on Thursday the 15th, totalling an insane 66 hours.
Previously, we had thought that Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members.
There were rumours of an August date, and then September, but now it's confirmed that Amazon Prime Day 2020 is in October, squeezing in just in time ahead of the Black Friday sales in November.
What is Amazon Prime Day?
Starting out in the US, Amazon Prime Day quickly grew into a major online shopping event full of huge discounts and savings on the latest and greatest tech, and naturally there's a selection of hi-fi and AV gear amongst it.
It began as a single day (hence the name) but has swollen to a multi-day event now, with fresh bargains dropping across a two (and a bit) day period in Australia.
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now-annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.
Prime members are also able to take advantage of time-limited 'Lightning deals', alongside those broader Prime Day deals available across the site.
Amazon Australia promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals).
Last year, Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Singapore, Netherlands, Luxembourg, and, of course, Australia.
Prime Day 2019: what happened
So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.
In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.
And with more Prime members than ever signing up over the two days of Prime Day, it looked like Amazon Prime Day 2020 would only be bigger. Now, we're not so sure.
Prime Day 2019 in numbers
- 175 million items sold
- About AU$1.4 billion in savings worldwide
- 18 countries participated
- 2x as many Ring and Blink devices sold compared to last year
- 2x as many Fire TV Edition Smart TVs compared to last year