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'Apple AirPods (Generation X)' over-ear headphones leak hints at pricing

'Apple AirPods (Generation X)' over-ear headphones leak hints at pricing
Source: Jon Prosser (Image credit: Jon_Prosser )

Apple's long-awaited over-ear headphones have been gaining traction for a while now, with analyst Ming-Chi Kuo suggesting a release in the first half of 2020 and a rumoured Apple event on 31st March slated as a potential unveiling party. 

So, what's the latest in the 'another day, another rumour' saga? Well, as reported by 9to5MacYouTuber Jon Prosser has now shared an image (above) purportedly showing "Apple AirPods (Generation X)" headphones in Target’s inventory system, alongside his own concept image depicting Apple "StudioPods".

Crucially, the first image shows a $399.99 price tag, which could translate to around £350/€350 in the UK and Europe. In Apple’s current headphones line-up, the AirPods Pro tops the charts at $249/£249, so Apple could be looking to go higher-end with its new over-ears, taking aim at current class leaders such as the Sony WH-1000XM3 and Sennheiser Momentum 3 Wireless.

Prosser claims that "multiple Target employees have started reaching out" to him regarding the product listing. He adds that three different SKUs are listed for the product, meaning that Apple’s newest wireless headphones could be available in three colourways.

Naturally it's wise to treat this evidence with a certain dose of skepticism, but the price-point is likely to be more reliable (if the image proves genuine) than the product name; it's what the retail industry calls an inventory placeholder – meaning, as you might expect, the Apple over-ears probably won't be called "AirPods Generation X".


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Becky is the newest staff writer on What Hi-Fi? and can most-often be found writing, reviewing and drinking coffee in the listening facility, or at her desk next to a stack of mags. (She is probably wearing in-ears, so don't be put off if she's unresponsive.) She supports Chelsea even when it hurts, and her other half is a football writer whose skill both amazes and irritates her.