Netflix has already promised to start streaming 4K HDR video this year and now Panasonic has reaffirmed its commitment to the video technology.
Speaking to What Hi-Fi?, Hiroyuki Iwaki, global head of TV product planning for Panasonic. said: "We'll be prioritising and pushing HDR as the industry standard."
Panasonic has also placed added importance on TV sound this year, with a new TV speaker system making its debut in the company's premium CX800 series (pictured above). "I feel very sorry for the European consumer," said Iwaki, "TVs have become thinner, and we've been sacrificing sound quality. We need to keep a balance."
We've certainly noticed a downward spiral in general TV sound quality in recent years - though some companies, notably Sony, have made decent efforts to rectify this - so we'll be interested to hear if Panasonic has managed to overcome this problem.
