Netflix prices to rise across all three streaming tiers

By Joe Cox
published

This is the company's biggest price hike yet

Netflix price hike

Netflix is raising its US prices by between 13 and 18 per cent, the company's biggest price hike since the launch of its streaming service in 2007.

All three of the streaming packages will go up in price, with the Basic package jumping from $8 to $9, the Standard (HD) package increasing from $11 to $13 and the Premium (4K) package going up from $14 to $16. 

The new prices will affect new customers immediately and roll out to existing subscribers over the next three months. There's no word on UK or European price changes as yet.

It's the first time the cheapest plan has been increased, with Netflix previously only raising the cost of the higher-quality video plans.

In a statement, Netflix said the increase in price was required to fund new content and the interface: "We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience."

The news comes two days before the company announces it Q4 earnings - and sent shares up 6%.

MORE: 

Netflix review

24 of the best TV shows to watch on Netflix

Amazon Prime Video vs Netflix: which is better?

24 Netflix tips, tricks and features

Joe Cox
Joe Cox
Content Director

Joe is Content Director for T3 and What Hi-Fi?, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for more than 15 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).