Audio-Technica to open Paris-Louvre store

By Andy Clough
published

Concept store features a special area to simulate the noise of an Airbus A380 taking off to help demo noise-cancelling headphones

Audio-Technica Paris store

Headphone specialist Audio-Technica will open its new Paris-Louvre concept store on December 17th.

Designed to reflect the brand's "50-year dedication to creativity and technical excellence", the store is a showcase for the firm's wide range of products, from hi-fi headphones to mobile phone headsets and DJ monitors.

Inside, the furniture has been created by Japanese designer Tokujin Yoshioka (creator of retail stores for Issey Miyake).

There's also a special enclosure that reproduces the sound of an Airbus A380 taking off, allowing visitors to expereince the noise-cancelling abilities of headphones such as the ANC7b.

Elsewhere, the Natural Collection with "exotic wood finishes" is presented in a warm, contemporary setting dedicated to hi-fi headphones.

Audio-Technica's new Paris-Louvre store is located at 11 rue des Pyramides, 75001, Paris.

Follow whathifi.com on Twitter

Join whatrhifi.com on Facebook

Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.