Now TV has long been the go-to option for Sky content without the need for tying oneself to a lengthy contract.
It's a great way of dipping into some great premium TV, such as live Sky Sports and films via Sky Movies, without being locked into a 12 or 18-month deal.
And it doesn't have to cost the earth. In fact, some of these little passes cost very little indeed – as long as you deploy our handy tips on trials, passes and voucher codes.
We've explained all below, including how it works, how to get it and how much it costs. With the Premier League title race hotting up, you'll want to keep one eye on your Fantasy team – and the other out for potential Now TV bargains.
All set up and ready for deals? Simply scroll down, friends.
What is Now TV?
Now TV is a streaming service that offers Sky content without the need for a contract or a satellite dish.
This means that not only can you watch without being tied into a lengthy deal, you can also watch in locations where you can't get Sky because of planning restrictions on having a dish.
It's delivered over the internet. So as long as you have a half-decent broadband connection, you can watch Now TV.
How do you get Now TV?
It's simple. You just need a compatible internet-connected device, and a Now TV account. These devices can be smart TVs, streaming boxes (like the ones below), smartphones or tablets.
Once you have an account, you just choose which Now TV Pass you want to buy. You can buy more than one at a time, and you can chop and change each month.
So, if there's no sport you want to watch this month, you can simply not buy the Sky Sports Month Pass and save yourself a bit of money. Basically, with Now TV you need only pay for what you watch.
What Now TV streaming devices are available?
Currently, Now TV is offering several stick bundles – meaning you'll get the stick plus a one or two-month TV pass – and save up to 35 per cent in the process. Our favourite is the Now TV stick plus one month Sky Sports pass – a whopping saving.
The stick alone is currently £24.99 at Now TV, but grab a bundle deal and you'll save on a Now TV pass, too.
Now TV stick plus one month Sky Sports bundle
This value pack means you'll get the Now TV stick plus Now TV Sky Sports on the big screen with a serious discount – the Sky Sports pass alone normally costs £33.99. The pass won't even auto-renew at that aforementioned full price once the month's out, because Sky Sports passes don't do that – plus the stick (and its cute little remote) are yours forever. View Deal
The Now TV Smart Box sits under your TV, and can display shows and films in 4K, though that's currently limited to Netflix. Now TV is limited to 720p HD.
Remember though, you don't actually need either device to watch Now TV on your TV, as most smart TVs can access Now TV through an app on their smart TV platforms.
Now you're all set up, it's time to buy a Now TV Pass.
Now TV Entertainment Pass deals and bundles
This usually costs £8.99 a month and gives you access to 11 Sky entertainment channels, including Sky One, Sky Atlantic, Sky Arts, Comedy Central, MTV, Gold, Discovery Channel, Fox, Vice and Syfy. You also get over 300 box sets to choose from, including excellent Sky Originals like Succession, Euphoria and Chernobyl.
Want to test drive what's on offer for free? You're in luck: Now TV is offering free seven-day trial passes for its Sky Cinema, Kids and Entertainment options. They'll auto-renew – incurring those subscription fees – after seven days unless cancelled, but you're unlikely to forget about them after a week. Maybe set a reminder for yourself, just in case.
Now TV Entertainment & Sky Cinema 3-month Bundle
This incredible deal works out at 41% off, if you're willing to commit to three months of Now TV Sky Cinema plus Entertainment. It'll auto-renew at £20.98 per month (£8.99 per month for Entertainment, £11.99 per month for Sky Cinema) after the offer period expires – unless you cancel. View Deal
Now TV Sky Cinema Pass deals and bundles
If films are your bag, you need to check out the Sky Cinema Pass. It costs £11.99 a month, and gives you over 1,000 movies on-demand from Sky Cinema and Sky Disney. And with a new premiere every single day of the year, the library is growing fast.
Like the Entertainment Pass, you can sign up for a free seven-day trial. But again, you'll be charged the full whack afterwards unless you cancel it, so it makes sense to keep your account details close to hand.
Now TV 3-month Sky Cinema pass,
Sign-up for this Sky Cinema pass and you'll currently be able to save a third on the cost over three months. The monthly fee reverts back to £11.99 at the end of your deal period, unless you cancel it.
Now TV Sky Sports Pass
This one comes in four options. The Sky Sports Day Pass regularly costs £9.99 and gives you access to all 11 Sky Sports channels, for one day only. That means if there's one big match or event you want to see, you can just pay for that one day and not have to shell out for the rest of the month.
The Sky Sports Week Pass usually costs £14.99 and lets you watch for seven days – particularly handy if a tournament is entering its final stages, or there are a few football matches on the same week that you want to watch.
For the Month Pass, you'll normally pay £33.99. Again, that gives you all 11 channels, with unrivalled access to Premier League football, F1, golf majors and more for the month.
You can buy the Sky Sports Mobile Month Pass for £5.99, if you're happy just watching on your phone. This gives you the Sky Sports Premier League, Action, Arena, Racing and News channels on your mobile as well as the big screen.
Want to know what's on? The Now TV website shows what's coming up, and lets you view it by sport, so you can decide if a Sports Pass is right for you, and if so, which one.
Now TV Sky Kids Pass
The Kids Pass gives you access to thousands of kids' shows thanks to its six channels. These are: Boomerang, Cartoonito, Cartoon Network, Nickelodeon, Nick Jr. and Nick Toons. And recently, Sky's dropped the price from £6.99 per month to just £3.99 – and there's a 7-day free pass.
That means you get to stream all manner of ad-free children's shows like The Loud House, Dorothy and the Wizard of Oz, Horrid Henry, Knight Squad, Adventure Time, Play Your Pets Right and Zak Storm.
Another great deal is listed below, adding Kids TV to the Sky Cinema/Entertainment bundle.
Now TV Kids pass 7-day free trial (then £3.99 per month)
Access all six channels for free for 7 days. Like what you see? Keep the subscription at just £3.99 per month.View Deal
Now TV hayu Pass
For more than 5,000 episodes of reality TV, check out the hayu Pass. It bring shows like Keeping Up With the Kardashians, World of Dance, The Simple Life, Real Housewives of New York and more.
It too has a free seven-day trial, after which it costs £3.99 a month.
Now TV Hayu 7-day free trial (then £3.99 per month)
Get lost in the weird world of reality TV and Kim Kardashian with the Now TV Hayu pass. There's a 7 day free trial, after which you will hopefully come to your senses...