It's World Cup season – and this Award-winning Mini LED TV has crashed to a new low to celebrate
Our favourite big budget TV has never been so affordable
We’re a week into the World Cup, and England fans already have a reason to celebrate as the competition heats up to see which nation will hold up the iconic golden trophy.
This deserves to be seen on an Award-winning screen, of course – and the TCL C7K already has a trophy of its own. The Mini LED picked up our gong for the best budget 55-77in TV at our 2025 Awards, offering value that similarly priced rivals just could not beat.
And now that value has just got even better. The 65-inch TCL C7K is now on sale for £719 at Richer Sounds, the best price we’ve seen yet.
Just use the code TCL10PERCENT to unlock this new lowest price!
The TCL C7K is mightily impressive, offering explosive brightness, contrast and colour as well as rich gaming-support. What might be most impressive, however, is that it offers this picture quality and features for less than £720. Remember to use the code TCL10PERCENT to get this deal price.
TCL has been on a roll recently with its excellent value TVs. And the C7K is so jam-packed with features for the price that it’s our performance-per-pound pick.
The 65-inch model boasts a Mini LED screen with 1008 independent dimming zones, Quantum Dot colours and a claimed 2600 nits of brightness. That’s flagship-level features for a lower mid-range price.
The C7K also includes TCL’s innovative new ‘Halo Control’ technology to deliver better dark-scene consistency and reduce pesky light halos.
All of which builds to a picture that punches well above its weight. As our TCL C7K review reads: “In its Standard picture preset, colours across a huge spectrum look radiantly beautiful, combining vivid intensity with a level of blend and tone subtlety that feels too good to be true on a TV as affordable as this.”
Gaming support is rich too, especially for this price. Two of its four HDMI sockets meet the HDMI 2.1 specification for high frame-rate gaming with support for 4K/144 Hz, VRR and ALLM. There is also a Dolby Vision game mode and support for a whopping 288Hz (though only at HD resolution).
All the HDR bases are covered with all four formats on board: HLG, HDR10, HDR10+ and Dolby Vision.
World Cup viewing is sorted thanks to Google TV, which includes all the UK’s main catch-up TV services as well as the big international streamers. Bear in mind that Freeview Play and Freely are missing, however.
The Bang & Olufsen speakers support Dolby Atmos and DTS: X, and the sound is clean and detailed in the midrange and treble. We would like more punch in the low-end, but it’s still a very commendable sound for the price.
Even at full price, the TCL C7K was phenomenal value with more features than we would have any right to expect at this level. If you’re after a last-minute TV for the World Cup, you’ll have no regrets about the TCL C7K for £719 at Richer Sounds.
MORE:
Read our full 65-inch TCL C7K review
Check out the best TVs: flagship OLEDs and budget Mini LED sets tried and tested
And the best OLED TV: five incredible sets for serious movie fans reviewed by our experts
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Daniel Furn is a staff writer at What Hi-Fi? focused on all things deal-related. He studied Magazine Journalism at the University of Sheffield before working as a freelance journalist covering film, TV, gaming, and consumer tech. Outside of work, he can be found travelling far-flung corners of the globe, playing badminton, and watching the latest streaming sensation (in 4K HDR, of course).
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