We have entered the final day of Amazon’s Prime Day sales event – sales are set to cease at midnight.
While we have been carefully choosing which deals to recommend to you and which are best avoided, it’s time to determine which deals are Prime Day winners, and who has provided the biggest disappointments during the sales event.
We have seen loads of excellent AV deals, and some of them can genuinely save you hundreds, and in some cases a thousand, pounds. These are the deals that we think are genuinely worth investing in this Prime Day; they knock prices down to new lows and ensure you’re getting the maximum bang for your buck.
Some products, however, haven’t been discounted at all. One company even decided to raise the prices of its products this Prime Day. These are, unsurprisingly, the losers.
So let’s find out who our Prime Day champions are…
Winner: LG C5 OLED TV
If there’s one TV that has enjoyed some seriously impressive discounts, it’s LG’s Award-winning step-down OLED from last year. We have recently reviewed the five-star C6, and it’s a great TV, but we believe the heavily discounted C5 is the better buy this Prime Day.
We’ve seen the 42-inch model drop to as low as £611, though it seems to have bounced slightly back up to £623 at Amazon; all in all, still a considerable saving over the £1099 price we reviewed it at.
Stepping up to the 48-inch model will also grant you some serious savings, as it can be found for just £725 at Amazon, down from its original price of £1399.
However, the 55-inch model is looking like the sweet spot to us. This set has dropped to a staggering £969 at Amazon – we reviewed it at £1900, so you're essentially saving a grand here.
This versatile OLED TV will impress gamers and cinephiles alike, thanks to its four HDMI 2.1 sockets, VRR support, and LG’s Game Dashboard feature, as well as its detailed, contrast-rich, and balanced picture performance.
Winner: Dolby Atmos soundbars
If there was ever a time to invest in a Dolby Atmos soundbar, Prime Day is it. We are seeing major discounts attached to some of our favourite Award-winning models, meaning now is the ideal time to ditch your TV’s underwhelming built-in speakers.
The Sonos Beam Gen 2 has dropped from £449 to £337 at Peter Tyson, marking a £112 discount on the best entry-level Dolby Atmos soundbar. The Hisense AX5125H, which adds wireless surround speakers and a subwoofer to the mix, can now be snapped up for a truly impressive £199 at Richer Sounds.
For us, though, it’s the Samsung HW-Q990F at B&Q for £695 that really steals the show here. We have never seen it drop this low before.
That means our reigning Product of the Year winner is currently £1004 cheaper than the price when we reviewed it. And that makes this easily the best soundbar deal of Prime Day, and perhaps one of the best deals we have seen during the entire sales event.
Winner: 4K Blu-ray
Physical media is back!
Well, at least it is this Prime Day; we are seeing a few great deals on 4K Blu-ray. Could they be enough to tempt you away from streaming?
HMV’s 3 for £50 multibuy deal is a tempting choice for those looking to stock up on or start their collection, while Amazon seems to be the best place to buy single discs and box sets.
We are seeing savings on big franchise 4K box sets, including The Lord of the Rings, Mission: Impossible and John Wick, as well as deals on F1: The Movie, Interstellar, Sinners and plenty more.
If you’re sick of streaming, these deals will help you enjoy your favourite films with a greatly improved picture and sound experience, and of course you get to keep them for life.
Loser: Apple
How do you take the concept of Prime Day, and do the complete opposite? Simple: you raise the prices of your five-star hi-fi and home-cinema products.
Apple pulled a blinder in the middle of Prime Day by increasing the price of the Apple TV 4K in both its 64GB and 128GB + Ethernet configurations. We also saw the prices of the HomePod 2, HomePod Mini, and iPad Air rise sharply.
The 64GB version of Apple’s Award-winning streamer now costs £199 (up from £149 / $130 / AU$219); the 128GB model now costs £249 (originally £169 / $179 / $249).
Just to clarify, this is the same 2022 model that Apple is currently refusing to upgrade. In our original review (published back in 2022), we said that “the best video streamer just got better (and cheaper)”, but it looks like we’ll have to amend that line.
Thankfully, a few retailers haven’t caught on to Apple’s price hike yet, so you can still pick the Apple TV 4K up for its original launch price if you’re quick. Buying direct from Apple should be avoided at all costs while these retailers are offering the original prices.
Loser: 4K Blu-ray players
While the 4K Blu-ray format itself seems to be thriving this Prime Day, disc players haven’t enjoyed the same discounts.
Panasonic and Sony, practically the last bastions of the 4K Blu-ray player market, have opted to leave the prices of their respective disc spinners unchanged this Prime Day.
The Award-winning DP-UB820EB is currently sitting at £349, which is higher than the original £290 we reviewed it at thanks to a price increase a couple of years ago (we see where Apple got the inspiration from). Sony’s UBP-UX700K (which is essentially the same as the UBP-UX700), meanwhile, is a whopping £9 off at Amazon, down from its usual £249 price.
Our recommendation for anyone looking to pick up an affordable disc player this Prime Day is to consider the Panasonic DP-UB150EB, which is a fairly affordable 4K Blu-ray player at £159.
That is still £30 more than the price we originally reviewed it at, but price increases seem inevitable these days.
MORE:
Amazon Prime Day 2026: the 86 best deals on headphones, TVs, speakers, home cinema and more
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Check out our picks for the best Dolby Atmos soundbars
