One of the world's biggest streaming platforms is getting a new owner, with this multi-billion-dollar deal
A media titan is buying a streaming giant
Streaming giant Roku is about to be acquired by Fox. The American media empire, Fox, has announced an acquisition of the company, covering its hardware, software, and services, in a deal worth $22 billion.
That's roughly £16.4 billion or AU$31 billion, using currency conversion, at the time of writing.
Roku currently produces a wide array of streaming devices, as well as affordable TVs manufactured in partnership with the likes of TCL, Sharp and JVC. The company recently launched its first projector, too.
According to the research firm Parks Associates (via BBC News), Roku is the largest smart platform in the US, powering more than a quarter of internet-connected streaming devices. It's closely followed by Samsung's Tizen-powered devices and then devices running Amazon's Fire TV software platform.
Worldwide, it's reported that over 100 million households stream content using Roku devices and services.
While no news regarding Roku's hardware lineup has been announced as part of this deal, it appears Fox plans to capitalise on Roku's existing advertising reach through its The Roku Channel service.
Fox already owns the popular streaming service Tubi, which it could merge with Roku's service in the future.
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We've contacted Roku for comment and will update this page when we hear back.
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Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.
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