When does Prime Day 2023 end?

When does Amazon Prime Day 2023 end?
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Amazon Prime Day actually takes place over two days this year. It started on Tuesday the 11th July and ends today, Wednesday the 12th July. We've seen tech deals aplenty on everything from 4K OLED TVs to wireless headphones and stereo speakers, but they won't last forever. If you're wondering when they end, this is the page for you.

Prime Day is set to end at 11.59pm on 12th July (i.e. tonight).

These are the exact start and finish times given by Amazon wherever you are in the world...

When Prime Day 2023 ends

  • UK (BST): 11th July 00:01am to 23:59pm 12th July
  • US (ET/PT): 11th July 3am (ET) / 00:00am (PT) to 2:59am (ET) / 23:59pm (PT) 12th July
  • Australia (AEST): 11th July 00:00am to 17:00pm on 13th July

Essentially, Prime Day deals run until the end of Wednesday (or seep into the next day if you live in Australia or the east coast of America).

Remember, to be eligible for the Prime Day deals, you have to be an Amazon Prime member. But if you aren't part of the Prime family already, don't sweat, there's still time – you can sign up for a 30-day free trial now. You can even cancel before your first billing period and pay nothing.

And if you are already a member and ready to look through the best deals, you don't have to endlessly trawl Amazon to find something decent. We've done all the browsing on your behalf and have picked out the very best deals.

Some deals might continue into Thursday the 13th, but why take that gamble? If the prices go back up you might have to wait until November and Black Friday for them to drop down as low again.

We have got the best Prime Day TV deals, Prime Day headphones deals, Prime Day AirPods deals and much, much more.

Check out our ultimate Prime Day deals guide for more. Or you can check out the quick links below. Happy bargain hunting!


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Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.