Tidal's monthly price drop is now in effect, and it's good news for hi-res fans

Tidal banner
(Image credit: Tidal)

Great news for Tidal subscribers: the high-res streaming service's more affordable monthly £11/$11 price plan is now live. This updated price plan is available for existing and new users, across all regions.

We reported a month ago that the five-star streaming service would be simplifying its subscription tiers, with the headline news that Tidal will no longer keep its high-res, lossless and spatial audio content locked behind a £20/$20-per-month “HiFi Plus” subscription. Instead, it is now moved into a single individual user plan, costing a lower-cost, Spotify-matching £11/$11 per month. 

Previously, users paid that price for CD-quality FLAC files, but needed to opt for the pricier plan to unlock 24-bit/192kHz tracks and Dolby Atmos content.

That's now all changed as of 10th April, which saw the new £11/$11 per month plan implemented. This also includes the Family plan, for up to six family members for £17/$17 per month, and the Student Plan, offering the same as the Individual plan, but at a 50% discount, now costing just £5/$5 a month.

Not everyone will benefit from the tier shake up. The discounted Military and First Responder plans available in the US will be discontinued, though they will be kept running until 10th June 2024, and any DJs who had previously been using Tidal's DJ integrations will now have to pay separately for the new DJ Extension add-on. 

This used to be included in the HiFi Plus tier, but will now cost an extra £9/$9 a month – effectively keeping the cost the same.

All eyes on Spotify

This price drop only puts further pressure on Spotify to improve the quality of its catalogue, which is currently capped at 320kbps in its Premium tier, and has no native support for spatial audio tracks.

More recently it has been putting its efforts into getting audiobooks on to the platform, instead of the much-rumoured Spotify HiFi (or perhaps “Spotify Supremium”), and as the only major platform not to offer options when it comes to sound quality and spatial audio, for music fans, it's starting to stand out for all the wrong reasons.

As for Tidal users, current HiFi Plus subscribers will have had the cost of their subscription adjusted automatically from yesterday, 10th April, while current subscribers at the HiFi tier will see their music quality options improve from the same date. Happy days.


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Verity Burns

Verity is a freelance technology journalist and former Multimedia Editor at What Hi-Fi?. 

Having chalked up more than 15 years in the industry, she has covered the highs and lows across the breadth of consumer tech, sometimes travelling to the other side of the world to do so. With a specialism in audio and TV, however, it means she's managed to spend a lot of time watching films and listening to music in the name of "work".

You'll occasionally catch her on BBC Radio commenting on the latest tech news stories, and always find her in the living room, tweaking terrible TV settings at parties.