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Spotify hits 2.5 million paying subscribers


The streaming service announced the news with a post on the company's blog.

Spotify announced in March 2011 that it had one million paying subscribers in Europe, so clearly there's been solid growth in the last 8 months.

The service launched in the US in July and has subsequently integrated with Facebook, bringing new users.

The company is also set to announce 'a new direction' at a press conference on November 30th, which was again mentioned in the brief statement.

"We’ll continue to focus on providing you with the best music service possible. We’ve got some exciting developments in the works, which we’ll share with you very soon."

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Joe Cox
Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).