Samsung’s next 8K TV has been announced and its AI features make it the manufacturer's ‘most advanced TV to date’

neo QLED 8K TV
(Image credit: Samsung)

CES 2025 is underway, and Samsung has already announced the release of its newest 8K TV at First Look 2025.

The tech giant is calling the Neo QLED 8K QN990F its “most advanced TV to date”; it boasts AI features to enhance picture quality and sound clarity. It might not be the first thing you think of when it comes to how AI will aid society, but it uses a variety of techniques to take picture quality to the next level.

For example, the new model will include the Auto HDR Remastering Pro feature which analyses content frame by frame then applies scene-adaptive colour expansion for “vibrant colours and lifelike visuals”. It also features 8K AI Upscaling Pro which improves lower-resolution content and bumps it up to 8K.

“This is especially true in highly textured areas such as hair, grass, trees, the fabric of clothing, face details and so on. It’s not just that this sort of image content looks sharper, either. It also looks denser and more three-dimensional – more organic and natural, even.”

Judging by that, let’s just say we are pretty excited to see what the new model will bring to the table.

We don’t know when it will be available to buy, and the price has not been released either. However, the QN900D is not cheap (it originally retailed at £6650) so we can expect something similar for the QN990F.

Robyn Quick

Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.