Samsung updates Gear IconX wireless buds with Bixby and better battery

With truly wireless buds (earphones without any cables) building up just as much of a head of steam as smart speakers in the last year, Samsung is already on round two of its Gear IconX (which can be pre-ordered from today).

The new version supports Samsung’s personal voice assistant Bixby, meaning users can control music or phone by tapping and holding the earbud and saying a command.

An improved battery also offers a claimed five hours (up from 3.5 hours) of music streaming through the buds’ built-in music player (which has 4GB of storage), or seven hours of standalone music playback – more than is offered by the rival Onkyo W800BT or Google Pixel Buds, albeit not as generous as the nine hours delivered by our favourite truly wireless pair, Sony's WF-1000X.

The updated design comes in black, grey or pink - and, according to Samsung, is even more ergonomic and lightweight. Great news for fitness fanatics.

Speaking of which, the new Gear IconX automatically tracks your running routines, and features a Running Coach function which can be activated to provide real-time exercise status updates.

The new Gear IconX buds, priced £199/$199, are available to pre-order now from and will be on sale on 27th October. The UK launch expected to follow shortly after.


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Simon Lucas is a freelance technology journalist and consultant, with particular emphasis on the audio/video aspects of home entertainment. Before embracing the carefree life of the freelancer, he was editor of What Hi-Fi? – since then, he's written for titles such as GQ, Metro, The Guardian and Stuff, among many others.