Samsung battles Sony with 98in 8K TV pricing

Samsung sets $99,999 price to 98-inch 8K TV

Samsung recently revealed the price of its 98in 8K TV and, unsurprisingly, it's far, far, far from cheap at a staggering $99,999. The good news, we suppose, is that it can already be picked up for $30k less.

The price brings the largest of the Samsung Q900R TVs in line with the 98in Sony Master Series Z9G 8K HDR TV, currently available for $69,700 in the US.

The 8K Samsung Q900R is also available in more modest 65in, 75in, 82in (US-only) and 85in sizes, the latter of which comes in at a significantly cheaper $14,999 (£14,000). 

The company’s Quantum Processor 8K will upscale source material to the 4,000-nit panel’s 7680 x 4320 resolution - a currently crucial skill in our 8K-less world - although undoubtedly native 8K content will become available in the coming years.

Having reviewed the excellent 65in and 85in versions, we've had no choice but to bandy around phrases like "hugely impressive" and "the real deal", although context - price and the current state of 8K material - as well as some minor picture quality flaws are all worthy considerations for current buyers.

Still, US buyers after a mega-screen, cutting-edge 8K TV can pre-order the Samsung now for 12th July shipping.


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Dan Sung

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.