Samsung battles Sony with 98in 8K TV pricing

Samsung sets $99,999 price to 98-inch 8K TV

Samsung recently revealed the price of its 98in 8K TV and, unsurprisingly, it's far, far, far from cheap at a staggering $99,999. The good news, we suppose, is that it can already be picked up for $30k less.

The price brings the largest of the Samsung Q900R TVs in line with the 98in Sony Master Series Z9G 8K HDR TV, currently available for $69,700 in the US.

The 8K Samsung Q900R is also available in more modest 65in, 75in, 82in (US-only) and 85in sizes, the latter of which comes in at a significantly cheaper $14,999 (£14,000). 

Having reviewed the excellent 65in and 85in versions, we've had no choice but to bandy around phrases like "hugely impressive" and "the real deal", although context - price and the current state of 8K material - as well as some minor picture quality flaws are all worthy considerations for current buyers.

Dan Sung

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.