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Rakuten TV to upgrade Full HD films to 4K HDR for free

Rakuten TV has announced it will upgrade already-purchased Full HD films to the superior 4K HDR version for free – a policy also adopted by iTunes.

The Rakuten TV app is available on most smart TVs from the major manufacturers, including Samsung, Sony, Panasonic and LG. Having launched its 4K HDR service in December, owners of a 4K HDR TV should be able to take advantage of the free upgrade from next month, as well as the rest of the service’s 4K HDR library.

Alongside Netflix, Amazon Prime Video, Sky Q and iTunes, Rakuten is one of the most widely available platforms to offer movies in 4K and HDR.

Latest titles include The Florida Project, Despicable Me 2, Life, Jurassic World and Blade Runner 2049, with Ridley Scott’s All The Money In The World coming to the service on 30th April. These titles cost up to £3.50 to rent or £10 to buy.

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Becky is Hi-Fi and Audio editor of What Hi-Fi?, and has been part of the team for almost eight years, with her current position preceded by roles as a staff writer and news editor. During that time she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching horror movies and hunting for gluten-free cake.