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Rakuten TV is set to follow iTunes by offering to upgrade purchased Full HD films.

Rakuten TV has announced it will upgrade already-purchased Full HD films to the superior 4K HDR version for free – a policy also adopted by iTunes.

The Rakuten TV app is available on most smart TVs from the major manufacturers, including SamsungSonyPanasonic and LGHaving launched its 4K HDR service in December, owners of a 4K HDR TV should be able to take advantage of the free upgrade from next month, as well as the rest of the service’s 4K HDR library.

Alongside NetflixAmazon Prime VideoSky Q and iTunes, Rakuten is one of the most widely available platforms to offer movies in 4K and HDR. 

Latest titles include The Florida ProjectDespicable Me 2LifeJurassic World and Blade Runner 2049, with Ridley Scott’s All The Money In The World coming to the service on 30th April. These titles cost up to £3.50 to rent or £10 to buy.

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