Apple will sell 4K HDR films on iTunes for the same price as HD films, and upgrade already purchased HD movies for free.

Among all the hoo-ha of Apple’s annual keynote event, at which it announced its most expensive iPhone to date and the Apple TV 4K box, the tech giant also confirmed 4K HDR films will be available on iTunes.

Not only that, they will cost the same as films in 1080p high-def. That means a new release should cost around £15 in Ultra HD 4K. Films that users have already purchased in HD will also be upgraded to 4K and HDR (High Dynamic Range) at no additional charge once they become available.

Earlier this summer we reported users had spotted some movie content on iTunes, such as Fantastic Beasts and Where to Find Them, being listed as '4K HDR' -  but they were only available to download in HD.

With the Apple TV 4K shipping from September 22nd, we expect films in 4K and HDR will soon be made available to early adopters of the Apple TV 4K that own a 4K telly. We’ll just have to wait and see which ones…

The Apple TV 4K will also support Netflix’s 4K titles, with Amazon Prime Video’s 4K offering arriving “later this year”. 

MORE:

Apple launches flagship iPhone X, mentions iPhone 8 and 8 Plus too

Apple TV 4K box supports 4K, HDR and Dolby Vision

Apple reveals 4K HDR films on iTunes

How to watch 4K video online and on TV

New Amazon Fire TV to feature 4K, HDR and built-in Alexa?

11 truly wireless alternatives to the AirPods

More after the break

Comments

Simon Pinkney's picture

Apple 4K TV Dolby Atmos?

So I'm reading about the exciting new Apple TV with 4k content and all of that but can't see any mention of whether Dolby Atmos or DTS X will be supported. I'm sure Netflix and Sky support various Atmos content so presumably this shouldn't be an issue for Apple either. I've always found the last Apple TV to be somewhat lacking in the sound area. 

Simon Pinkney's picture

Apple 4K TV Dolby Atmos?

So I'm reading about the exciting new Apple TV with 4k content and all of that but can't see any mention of whether Dolby Atmos or DTS X will be supported. I'm sure Netflix and Sky support various Atmos content so presumably this shouldn't be an issue for Apple either. I've always found the last Apple TV to be somewhat lacking in the sound area. 

daveh75's picture

There's no support for Atmos

There's no support for Atmos or DTS:X.

Best it offers is DD+

https://www.apple.com/uk/apple-tv-4k/specs/