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NEWS: HBO shows now on Apple's US Store

Good news for American Apple TV (opens in new tab) fans, as shows such as The Sopranos, Sex and The City, Rome and The Wire have appeared on the iTunes Store in the US.

HBO, the channel in charge of the content in question, have settled their differences with Apple and are now offering episodes at either $1.99 or $2.99 depending on the show.

Not only does this mean more new content on the iTunes Store – we naturally hope we will see similar developments in the UK – but it signals Apple has softened its pricing policy.

Previously all shows on Apple had gone out at $1.99, but with HBO seemingly adamant that The Sopranos and Rome should be more expensive at $2.99, it seems Apple has eventually changed its mind.

No doubt the realisation that Apple TV will only truly succeed if there is the best content available has swayed Apple on this one. Let's hope for new content of this standard in the UK...

Technorati Tags: apple, Apple TV, download, HBO, sex in the city, sopranos, TV

Joe Cox
Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).