Members can select and instantly watch a wide array of Hollywood, local and global TV programmes and films on their TVs via a range of internet-connected devices capable of streaming from Netflix, including Smart TVs, game consoles, Blu-ray players, tablets and mobile phones.
"We are starting 2012 in the best possible way: by giving consumers in the UK and Ireland an amazing entertainment experience," says Reed Hastings, co-founder and chief executive officer of Netflix.
At launch, Netflix is offering films and TV programmes from All3Media, the BBC, CBS, Channel 4's 4oD, Disney UK & Ireland, ITV, Lionsgate UK, MGM, Miramax, Momentum Pictures, NBC Universal, Paramount, Sony Pictures Entertainment, Twentieth Century Fox and Viacom International Media Networks.
Netflix launches in the UK and Ireland

From today, customers in the UK and Ireland can begin a free, one-month trial of Netflix by simply visiting Netflix.com.