LG's flexible OLED advertising screens could be the future of TV

Occasionally, we get a glimpse into where technology could be heading, and LG's demonstration of its 'Flexible Open Frame' OLED screens could be the next innovation to make it onto your TV.

Exhibited at the Integrated Systems Europe show in Amsterdam, the largest AV systems integration show in the world, LG's screens can change their curvature - meaning that they would be able to bend around the corners and curves of your living room.

MORE: LG demos Crystal Sound and Wallpaper OLEDs

The curve can also be changed after the television is installed, so in theory you can move the TV into another room, or adjust the screen for better viewing angles.

While curved screens improve immersion and convey depth better than standard flat TVs, their expense, exaggerated reflections, and need to sit in a sweet spot means that the positives are usually outweighed.

It's possible that a television with an adjustable curve would be able to minimise these negative factors.

While LG's technology is currently only available in televisions being sold for signage, there's always a chance could be coming to a more commercial market soon.

MORE: LG Signature OLED W7 hands on

Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.