At CES today, Toshiba unveiled two new upscaling DVD players, concentrating on the DVD format rather than choosing to adopt Blu-ray after last year's CES dramatically spelled the end of Toshiba's rival HD-DVD format.
Suggesting that the demand for upscaling DVD players was increasing all the time, the two new players launch next month.
The SD4200 will cost $39.99, while the SD7200 costs $59.99. UK prices aren't available just yet, but we expect them to be in line with the above and translate directly from dollars to pounds.
The XD-E 500 completes the line-up of players and features Toshiba's XDE (Extended Detail Enhancement) technology.
Two portable players were also revealed in the shape of the SDP72S and the SDP93, which launch in March and cost $129.99 and $179.99 respectively.
More after the break
Key features include 7 or 9 inch screens, 180 degree swivel screens and dual headphone outputs. Both players have a claimed 5 hour battery life and support DivX and MP3 formats and accept SD cards.
Finally a new range of DVD recorders will launch in April. For reviews of all new Toshiba DVD players, keep an eye on whathifi.com and get the verdict before anyone else.