The best Amazon Prime Day TV deals 2026: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts recommend

Lowest-ever price: £623
The smallest version of the C5 is now the very best 42-inch TV you can buy – and it has the What Hi-Fi? Award to prove it. It's admittedly not a big improvement on the C4, but seeing as it currently costs barely any more, you may as well get the new model. Expect balanced picture quality, excellent smart and flawless gaming specs.

Lowest-ever price: £1099
Sony's first 42-inch OLED, the XR-42A90K, is a high-end treat, particularly if picture authenticity is your priority. It sounds great by TV standards, too. The 42-inch LG C4 is still overall the better buy, given its much lower price, but there are many who will feel it's worth spending the extra on this Sony.

Lowest-ever price: £229
The 43-inch Samsung U8000F isn't perfect, but its balanced and consistent picture performance, reasonable sound and impressive smarts make it well worth considering at this price.

Lowest-ever price: £239
The 43-inch TCL P7K is impressively bright, colourful and dynamic for a TV at this level. It's got more flaws than the Samsung U8000F, but if it's a punchier performer you're after, it's a strong option.

Lowest-ever price: £725
The 48-inch LG C5 is a brilliant small-ish OLED TV. We gave it a five-star review for its bright, punchy picture and flawless gaming specs, and it's become the TV we recommend for most people.

Lowest-ever price: £1199
"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specifications (while not quite up there with those of the LG C3/C4) are strong.

Lowest-ever price: £343
The 50-inch TCL C6KS would have been strong value at its £549 launch price, so when we reviewed it at £419, we discovered an exceptional TV for the money. So exceptional, in fact, that we gave it an Award! And now you can buy it for even less.

Lowest-ever price: £955
The LG C5 is a What Hi-Fi? 2025 Award-winner, and for good reason. With a rich, solid and engaging picture, excellent contrast and LG's famously stacked features – including a whopping four HDMI 2.1 sockets for the gamers out there – the LG C5 is an exceptional OLED TV.

Lowest-ever price: £1139
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards. This price is unlocked by ticking the coupon box before adding it to your basket.

Lowest-ever price: £1699
The Sony Bravia 8 II is a truly exceptional performer and a real all-rounder. It combines stunning brightness, colour vibrancy and sharpness with balance and naturalism, and it performs brilliantly right out of the box. Add excellent sound (by TV standards), an app-packed operating system and very good gaming specs, and you've got an awesome package.

Lowest-ever price: £2149
In picture quality terms, Samsung's new flagship OLED is one of the very best TVs we've tested. It's also a super-stylish set, particularly if you wall-mount it, and it has awesome gaming specs. Discounts are mild at this point, but this is a decent saving for a brand-new TV of this quality.

Lowest-ever price: £379
If it's a big, unfussy TV at a bargain price that you're after, the 65-inch U8000F ticks a lot of boxes. While it won't knock your socks off, it does deliver a surprisingly subtle and balanced picture for its very low price

Lowest-ever price: £529
The 65-inch Q6C was £999 when it launched, but had dropped to £650 by the time we reviewed it. We described it as "ridiculously good value for money" at that time, and now it's available for even less. Amazing.

Lowest-ever price: £600
Amazon’s latest stab at a QLED TV is, once again, better than expected. It delivers a fairly crisp and detailed image with minimal fuss, and it doesn’t sound half-bad either. At this discounted price, it's a real bargain.

Lowest-ever price: £719
The 65-inch version of the TCL C7K was £1099 at launch, but had dropped to £899 by the time we reviewed it. It's an exceptional TV for that price, delivering brilliant brightness, colours and contrast with movies and games alike. And now it can be bought for even less.

Lowest-ever price: £1099
We reviewed Hisense's U8Q flagship QLED TV when it had already dropped to £1699, and we found it to be flawed but largely very impressive. Now the price has dropped much further, it's significantly more tempting, but do also consider an OLED such as the LG C5.

Lowest-ever price: £1231
The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals can't match.

Lowest-ever price: £1424
The Sony Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with some heavy discounts. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.

Lowest-ever price: £1799
As the first TV with Primary RGB Tandem OLED panel technology, the LG G5 boasts a generational leap in performance. With a comprehensive gaming package and an intuitive WebOS 25 smart platform included, the LG G5 gets a wholehearted recommendation from us.

Lowest-ever price: £1799
The Samsung S95F is the Korean brand's best-ever OLED TV. The visuals are stunningly bright, vibrant and sharp; the design of the TV is gorgeous; and there are excellent gaming features, including four HDMI 2.1 sockets. One of the absolute best TVs of the year, and now heavily discounted.

Lowest-ever price: £2079
The C6 proves processing can make a big difference, delivering a brighter, richer and more refined OLED picture than its already excellent predecessor. Considering this is a brand-new TV, this deal is pretty massive.

Lowest-ever price: £1979
The 65-inch version of the Bravia 8 II performs just like the 55-inch model, but with a small loss of sharpness (due to the same number of pixels being stretched over a larger area) and a fairly big increase in cinematic epicness. It also sounds even better, thanks to the larger size. If you're umming and ahing over whether to go for the 55- or 65-inch model, I recommend going for the bigger one.

Lowest-ever price: £1851
Bigger is always better, right? If you agree with that sentiment, we suggest checking out the 77-inch LG C5. The set shares the same core DNA as its smaller siblings and has had a hefty sum knocked off its price thanks to this stellar deal.

Lowest-ever price: £2399
We haven't tested the 77-inch version of the Bravia 8, but it should perform very much like the 65-inch model, which is our favourite 'large' OLED TV this year. Expect a bright, dynamic and sharp picture, impressive sound and solid gaming specs.

Lowest-ever price: £2735
If you want the absolute biggest version of the LG C5, this is it. Honestly, the price rise is proportionally much bigger than the increase in inches from the 77-inch model, but there's no beating size when it comes to home cinema.

Lowest-ever price: £1899
If you're looking for an absolutely huge TV (perhaps instead of a projector and screen), you have to check out the 98-inch TCL C7K. This is a Mini LED TV with 2000 independent dimming zones and a peak brightness of 3000 nits. Crucially, it performs brilliantly for its price, which is remarkably small for a TV so massive.