We've been blown away by a number of OLED TVs over the past 12 months - and if you fancy a piece of state-of-the-TV-art action, the tech should definitely be on your radar.
LG and Sony have been the front-runners so far, with LG OLEDs in particular the subject of some extremely hot deals...
Tested at £5000 / Now £2799 at Beyond Televsion - saving over £2200
From aesthetics to sound quality to picture performance, this 4K OLED TV is a great performer.
Tested at £5000 / Now £3464 at Amazon - saving over £1535 (plus free Netflix premium for six months)
A super-neat and stylish TV, the LG OLED65E7V is a fine option if you have the wherewithal.
Original price £3000 / Now £1599 at RLR Distribution - saving over £1400, plus free Netflix premium for six months
Another impressive 4K OLED telly from LG, one which looks doubly agreeable at half price.
Tested at £3000 / Now £1775 at eBay - saving £1225 (plus free Netflix premium for six months)
One of the most affordable 2017 OLED TVs you'll find, and an absolute stunner at the price.
Tested at £2700 / Now £1499 at Beyond Television - saving over £1200
One of LG's most affordable 2016 TVs, and a joy to watch.
Tested at £3000 / Now £1999 at Currys PC World - saving over £1000
Panasonic’s most affordable OLED is still a nicely pro-oriented screen, with a detailed and poised picture.
Tested at £4000 / Now £3299 at Amazon - saving over £700
One of the first OLED TVs we ever tested, this 2015 LG offering set an early benchmark for the TV tech.
Tested at price £2500 / Now £1799 at Currys PC World - saving over £700 (plus free Netflix premium for six months)
The C7 is virtually identical to its B7 sibling, apart from the styling of its stand. Another brilliant OLED from LG.
Tested at £3500 / Now £2999 at Currys PC World - saving over £500, plus £150 cashback when you buy a TV and broadband package.
Sony’s first 4K OLED TV is one of the finest examples of the TV tech we've seen so far.
Tested at £2800 / Now £2499 at John Lewis - saving over £300
A very decent first OLED effort from Philips.
MORE: Best TVs 2017