Apple reportedly developing new video service with free original content

Remember last summer when Apple said it was going to invest $1bn on producing its own original content over that next twelve months?

Well, we now know more about when and where we can expect to see that content - and unsurprisingly, it’s good news for users of Apple devices.

Determined to become a TV titan alongside the likes of Netflix and YouTube, Apple is developing a new video service that will combine original content and existing third-party subscription services, according to reports by CNBC.

The service’s Apple-produced content will be free to Apple device owners, while the subscription ‘channels’ (such as HBO in the US) that sit next to it in Apple's TV app will allow users to subscribe to them. You won't have to open that service’s individual app separately. One can only speculate if and how that will be adapted for the UK video service market.

The report continues to say that owners of Apple’s iPhones, iPads and Apple TVs will be able to see the unfinished service in the pre-installed ‘TV’ app. Apple plans to officially debut the revised TV app early next year.

If previous reports are true, Apple device owners could have as many as twenty free Apple shows to binge on, plus a new video service package to access them through, in the next six months.


Apple TV 4K gets Dolby Atmos update

Apple iPhone XS Max review

102 class-leading products win What Hi-Fi? Awards

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.